Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/29/Collegiate SportsPrint All
With the Raiders and the Rams gone from the L.A. area, USC and UCLA are trying to make an "economic impact in the market," according to Larry Bortstein of the ORANGE COUNTY REGISTER. In recent months, both schools have "hiked their marketing budgets and stepped up their efforts" to attract corporate sponsorships. Last weekend, USC put up billboards at five "major freeway intersections" which announced the Trojans as "the only game in town." UCLA, in conjunction with Prime Sports, has launched a campaign declaring "I play because you deserve big league football." Other revenue generators for the schools: Sears, a past NFL sponsor, is now with UCLA, and USC is launching an apparel line sold at the Coliseum's shop (ORANGE COUNTY REGISTER, 8/29).