SBD/29/Collegiate Sports

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         With the Raiders and the Rams gone from the L.A. area, USC
    and UCLA are trying to make an "economic impact in the market,"
    according to Larry Bortstein of the ORANGE COUNTY REGISTER.  In
    recent months, both schools have "hiked their marketing budgets
    and stepped up their efforts" to attract corporate sponsorships.
    Last weekend, USC put up billboards at five "major freeway
    intersections" which announced the Trojans as "the only game in
    town."  UCLA, in conjunction with Prime Sports, has launched a
    campaign declaring "I play because you deserve big league
    football."  Other revenue generators for the schools:  Sears, a
    past NFL sponsor, is now with UCLA, and USC is launching an
    apparel line sold at  the Coliseum's shop (ORANGE COUNTY
    REGISTER, 8/29).

    Print | Tags: Colleges, NFL, Oakland Raiders, Sears, LA Rams
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