SBD/28/Sports Media

STAKES ARE HIGH FOR PANTHERS' INAUGURAL SEASON

     Charlotte's WCCB-TV, a Fox affiliate, faces the possible
loss of $680,000 if the Panthers' six home games on Fox are
blacked out due to non-sellouts at Clemson Stadium, according to
the latest issue of the CHARLOTTE BUSINESS JOURNAL.  WCCB, which
is said to be selling ad time during games for $10,000-12,000 per
30-second spot, has been donating air time for the team to
advertise ticket sales.  WCCB GM Cullie Tarleton:  "It behooves
us to do everything we can to help ticket sales."  One local
media buyer says the station has been projecting ratings as high
as 25.0 and a 50 share for Panther broadcasts.  The Panthers have
sold 50,000 season tickets, but several thousand remain for each
home game at Clemson.  A sellout is 76,040 (Erik Spenberg,
CHARLOTTE BUSINESS JOURNAL, 8/28 issue).
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