STAKES ARE HIGH FOR PANTHERS' INAUGURAL SEASON
Published August 28, 1995
Charlotte's WCCB-TV, a Fox affiliate, faces the possible loss of $680,000 if the Panthers' six home games on Fox are blacked out due to non-sellouts at Clemson Stadium, according to the latest issue of the CHARLOTTE BUSINESS JOURNAL. WCCB, which is said to be selling ad time during games for $10,000-12,000 per 30-second spot, has been donating air time for the team to advertise ticket sales. WCCB GM Cullie Tarleton: "It behooves us to do everything we can to help ticket sales." One local media buyer says the station has been projecting ratings as high as 25.0 and a 50 share for Panther broadcasts. The Panthers have sold 50,000 season tickets, but several thousand remain for each home game at Clemson. A sellout is 76,040 (Erik Spenberg, CHARLOTTE BUSINESS JOURNAL, 8/28 issue).