SBD/25/The Back Of The Book

ESPN CHILTON SPORTS POLL: NBA NOT LABORING WITH FAN BASE

     The ESPN Chilton Sports Poll surveyed 1,004 U.S. adults (age
12+) in July '95 and 1,278 in July '94.
                              AVID      MORE INTERESTED IN
     ARE YOU ...   NBA FAN   NBA FAN    NBA THAN LAST YEAR
     JULY '95        55%       20%            19%
     JULY '94        57        15             28
     NBA IS "FAVORITE SPECTATOR SPORT"    JULY '95   JULY '94
                                             10%        12%
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