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SBD/25/Sponsorships Advertising Marketing
WITH KIJANA SIDELINED, NIKE LOOKS TO ROUND UP A COLT
Published August 25, 1995
Nike is forced to change their marketing plans in the wake of KiJana Carter's season-ending knee injury. Carter had signed on with Nike Sports Management and figured prominently in the company's portfolio, including filming him for Nike's "centerpiece commercial for the NFL season." But Carter's injury forced Nike officials to cancel the shoot. Colts running back Marshall Faulk will participate in Carter's place (Vancouver PROVINCE, 8/25).