Dolphins Unveil Sun Life Stadium Renovations Brands Activating Around U.S. Open Across N.Y. NFLPA Unveils T-Shirt Line Honoring FDNY NFL Reluctant On Long-Term "TNF" Deal Flacco Stars In Humorous Pepsi, Tostitos Ad DraftKings Inks Deals With Cowboys, Chiefs, Pats Judge Questions Goodell's Understanding Of CBA Raiders Move Into New Training Facility Nike Dragged Into Armstrong-Gov't Dispute Clemson Extends Apparel Deal With Nike
SBD/25/Sponsorships Advertising Marketing
WITH KIJANA SIDELINED, NIKE LOOKS TO ROUND UP A COLT
Published August 25, 1995
Nike is forced to change their marketing plans in the wake of KiJana Carter's season-ending knee injury. Carter had signed on with Nike Sports Management and figured prominently in the company's portfolio, including filming him for Nike's "centerpiece commercial for the NFL season." But Carter's injury forced Nike officials to cancel the shoot. Colts running back Marshall Faulk will participate in Carter's place (Vancouver PROVINCE, 8/25).