A's, Raiders Ink Coliseum Extensions Raiders Create Team-Centric Pandora Station Davis Hopeful Of Coliseum City Project NFL Working To Secure New O.Co Coliseum Lease San Diego's KFMB-CBS To Air Chargers-Radiers Oakland Coliseum Project Gets New Investors Raiders App Proves Fan Friendly Raiders Want New Stadium At Current Site Raiders' Davis Wants Team To Stay In Oakland New Raiders Stadium Only In Exploratory Phase
SBD/25/Sponsorships Advertising Marketing
RAIDERS HOPE FANS TAKE NEW MEANING FOR "EXTREME GAMES"
Published August 25, 1995
Marketers turning up the ad-blitz to sell Raiders tickets in Oakland unveiled their newest ad campaign. It "juxtaposes the Raiders' bad-boy image with the luxuries offered to fans who buy club seats, including waiter-service and free close-in parking." The ads, aimed at "upscale corporate fans," encourage them to "be a corporate Raider" and "watch extreme carnage in extreme comfort." The ads focus on seats that won't be available until after the '96 stadium renovation, but Marketing Dir Max Muhleman said the intention is to send the message that "the entire Coliseum would be new and improved in 1996" (OAKLAND TRIBUNE, 8/24).