Oakland Stadium Efforts "Going Backward" NFL Could Hear Relocation Requests In Late '15 Chargers, Raiders Hire Policy For Carson Stadium Carson Approves Cleanup For NFL Stadium Site Renderings Released For Raiders-Chargers Stadium Carson OKs Chargers-Raiders Stadium Plan Carson Stadium Could Be Approved Tonight NFL's Grubman Wants Signs Of Progess In Oakland NFL Won't Vote On L.A. Stadium In May Study Shows Economic Impact Of Carson Stadium
Upcoming Conferences and Events
SBD/25/Sponsorships Advertising Marketing
RAIDERS HOPE FANS TAKE NEW MEANING FOR "EXTREME GAMES"
Published August 25, 1995
Marketers turning up the ad-blitz to sell Raiders tickets in Oakland unveiled their newest ad campaign. It "juxtaposes the Raiders' bad-boy image with the luxuries offered to fans who buy club seats, including waiter-service and free close-in parking." The ads, aimed at "upscale corporate fans," encourage them to "be a corporate Raider" and "watch extreme carnage in extreme comfort." The ads focus on seats that won't be available until after the '96 stadium renovation, but Marketing Dir Max Muhleman said the intention is to send the message that "the entire Coliseum would be new and improved in 1996" (OAKLAND TRIBUNE, 8/24).