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SBD/25/Sponsorships Advertising Marketing
RAIDERS HOPE FANS TAKE NEW MEANING FOR "EXTREME GAMES"
Published August 25, 1995
Marketers turning up the ad-blitz to sell Raiders tickets in Oakland unveiled their newest ad campaign. It "juxtaposes the Raiders' bad-boy image with the luxuries offered to fans who buy club seats, including waiter-service and free close-in parking." The ads, aimed at "upscale corporate fans," encourage them to "be a corporate Raider" and "watch extreme carnage in extreme comfort." The ads focus on seats that won't be available until after the '96 stadium renovation, but Marketing Dir Max Muhleman said the intention is to send the message that "the entire Coliseum would be new and improved in 1996" (OAKLAND TRIBUNE, 8/24).