SBD/25/Sponsorships Advertising Marketing

RAIDERS HOPE FANS TAKE NEW MEANING FOR "EXTREME GAMES"

     Marketers turning up the ad-blitz to sell Raiders tickets in
Oakland unveiled their newest ad campaign.  It "juxtaposes the
Raiders' bad-boy image with the luxuries offered to fans who buy
club seats, including waiter-service and free close-in parking."
The ads, aimed at "upscale corporate fans," encourage them to "be
a corporate Raider" and "watch extreme carnage in extreme
comfort."  The ads focus on seats that won't be available until
after the '96 stadium renovation, but Marketing Dir Max Muhleman
said the intention is to send the message that "the entire
Coliseum would be new and improved in 1996" (OAKLAND TRIBUNE,
8/24).
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