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SBD/25/Sponsorships Advertising Marketing
NIKE HOPES TO TURN "SELES" INTO "SALES" WITH NEW DEAL
Published August 25, 1995
Monica Seles has shown that she has not changed much on-the- court following her return to tennis, but one thing is different -- Seles now wears Nike shoes and apparel. Seles had been outfitted by Fila, but that relationship fell into a legal dispute during her lay-off. According to Nike PR Manager Judy Campbell, it is Nike's intention "to build a long-term lasting relationship." As is company policy, Campbell declined to dislcose terms of the deal. Campbell said Nike will start shooting a commercial with Seles today that will air during the U.S. Open over Labor Day weekend. Fila USA Sponsorship Consultant Martin Mulligan declined to comment on the pending legal matters (THE DAILY).