Man City, Nike Reach $109M Kit Deal Wiggins Talked To KU About Shoe Affiliation Agassi Back With Nike After Eight Years Adidas' Boston Tribute T-Shirt Selling Fast Nike Unveils Kobe Injury Campaign UConn Addresses Reasons Behind New Logo Nike Signs Second Deal With U.S. Figure Skater Nike Struggles To Retain Ad Edge UConn Introduces New Logo Cal, Nike Team For New Uniform, Logo Unveil
Upcoming Conferences and Events
SBD/25/Sponsorships Advertising Marketing
NIKE HOPES TO TURN "SELES" INTO "SALES" WITH NEW DEAL
Published August 25, 1995
Monica Seles has shown that she has not changed much on-the- court following her return to tennis, but one thing is different -- Seles now wears Nike shoes and apparel. Seles had been outfitted by Fila, but that relationship fell into a legal dispute during her lay-off. According to Nike PR Manager Judy Campbell, it is Nike's intention "to build a long-term lasting relationship." As is company policy, Campbell declined to dislcose terms of the deal. Campbell said Nike will start shooting a commercial with Seles today that will air during the U.S. Open over Labor Day weekend. Fila USA Sponsorship Consultant Martin Mulligan declined to comment on the pending legal matters (THE DAILY).