SBD/25/Sponsorships Advertising Marketing

NIKE HOPES TO TURN "SELES" INTO "SALES" WITH NEW DEAL

     Monica Seles has shown that she has not changed much on-the-
court following her return to tennis, but one thing is different
-- Seles now wears Nike shoes and apparel.  Seles had been
outfitted by Fila, but that relationship fell into a legal
dispute during her lay-off.  According to Nike PR Manager Judy
Campbell, it is Nike's intention "to build a long-term lasting
relationship."  As is company policy, Campbell declined to
dislcose terms of the deal.  Campbell said Nike will start
shooting a commercial with Seles today that will air during the
U.S. Open over Labor Day weekend.  Fila USA Sponsorship
Consultant Martin Mulligan declined to comment on the pending
legal matters (THE DAILY).
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Related Topics:

Fila USA, Nike

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