RBC, Boeing Likely Extending With Golf Event McIlroy-Spieth Golf's Next Big Rivalry? Spieth's Humility Apparent In Masters Victory Spieth To See Influx Of Endorsement Offers MLS Signs Multiyear Deal With Coca-Cola Coke, Toshiba Sign On As Vegas Arena Partners Coke Debuts Drinkable Ad During Final Four Sharks Name AHL Team Barracuda PGA Tour Caddie Upset With Dress Code McIlroy On Cover Of New EA Game
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SBD/25/Sponsorships Advertising Marketing
Published August 25, 1995
Coca-Cola has signed on as the fourth major sponsor of the College Football Hall of Fame in South Bend. Coke joins Alka- Seltzer, the U.S. Postal Service and Burger King. Each paid between $250,000-600,000 (AD AGE ONLINE, 8/25).... Advantage Int'l is seeking sponsors for the '95 Int'l Open of Golf held at the Sports Frances Club in Santiago, Chile, from November 9-12. Current sponsors include Nissan, Philips, Texaco and United Airlines (Advantage)....Orlando columnist Brian Schmitz on the Taco Bell "War on the Floor" between Hakeem Olajuwon and Shaquille O'Neal: "Refried schemes" (ORLANDO SENTINEL, 8/25)....FROM GOLFWEEK EXTRA: Lee Janzen has left Golden Bear Sports Management and signed with Leader Enterprises, which represents Payne Stewart and Paul Azinger. ... McDermott Int'l Inc. has joined Freeport-McMoRan as co-sponsor of the annual PGA Tour event in New Orleans. It will now be called the Freeport McDermott Classic (GOLFWEEK EXTRA, 8/24)....The AHL's Carolina Monarchs unveiled their new logo and colors. The change was part of the Florida Panthers affiliation with the team and was designed by Sean Michael Edwards Design. The colors will be Pantheresque red, navy, yellow, and gold (Monarchs).