MARKETPLACE ROUND-UP

     Coca-Cola has signed on as the fourth major sponsor of the
College Football Hall of Fame in South Bend.  Coke joins Alka-
Seltzer, the U.S. Postal Service and Burger King.  Each paid
between $250,000-600,000 (AD AGE ONLINE, 8/25).... Advantage
Int'l is seeking sponsors for the '95 Int'l Open of Golf held at
the Sports Frances Club in Santiago, Chile, from November 9-12.
Current sponsors include Nissan, Philips, Texaco and United
Airlines (Advantage)....Orlando columnist Brian Schmitz on the
Taco Bell "War on the Floor" between Hakeem Olajuwon and
Shaquille O'Neal:  "Refried schemes" (ORLANDO SENTINEL,
8/25)....FROM GOLFWEEK EXTRA: Lee Janzen has left Golden Bear
Sports Management and signed with Leader Enterprises, which
represents Payne Stewart and Paul Azinger. ... McDermott Int'l
Inc. has joined Freeport-McMoRan as co-sponsor of the annual PGA
Tour event in New Orleans. It will now be called the Freeport
McDermott Classic (GOLFWEEK EXTRA, 8/24)....The AHL's Carolina
Monarchs unveiled their new logo and colors.  The change was part
of the Florida  Panthers affiliation with the team and was
designed by Sean Michael Edwards Design.  The colors will be
Pantheresque red, navy, yellow, and gold (Monarchs).