AHL OKC Barons To Cease Operations Stars' Gaglardi Purchases Team's AHL Affiliate Coke, Hornets Renew Long-Term Deal Nissan To Make First SB Appearance Since '97 AHL Checkers Likely To Leave Hornets' Arena PGA Tour's Mississippi Stop Liking New Date McGladrey Extends PGA Tour Deal Trio Of Golfers Launching Craft Beer PGA Tour Names Tom Wade CCO Vegas Golf Event Ready For Pools
SBD/25/Sponsorships Advertising Marketing
Published August 25, 1995
Coca-Cola has signed on as the fourth major sponsor of the College Football Hall of Fame in South Bend. Coke joins Alka- Seltzer, the U.S. Postal Service and Burger King. Each paid between $250,000-600,000 (AD AGE ONLINE, 8/25).... Advantage Int'l is seeking sponsors for the '95 Int'l Open of Golf held at the Sports Frances Club in Santiago, Chile, from November 9-12. Current sponsors include Nissan, Philips, Texaco and United Airlines (Advantage)....Orlando columnist Brian Schmitz on the Taco Bell "War on the Floor" between Hakeem Olajuwon and Shaquille O'Neal: "Refried schemes" (ORLANDO SENTINEL, 8/25)....FROM GOLFWEEK EXTRA: Lee Janzen has left Golden Bear Sports Management and signed with Leader Enterprises, which represents Payne Stewart and Paul Azinger. ... McDermott Int'l Inc. has joined Freeport-McMoRan as co-sponsor of the annual PGA Tour event in New Orleans. It will now be called the Freeport McDermott Classic (GOLFWEEK EXTRA, 8/24)....The AHL's Carolina Monarchs unveiled their new logo and colors. The change was part of the Florida Panthers affiliation with the team and was designed by Sean Michael Edwards Design. The colors will be Pantheresque red, navy, yellow, and gold (Monarchs).