COLLEGE FOOTBALL KICKS OFF WITH NEW LOGO THIS WEEKEND

     "College Football USA," a new logo covering products and
services designed to unify the sport, is being launched this
weekend by the National Assoc of Collegiate Directors of
Athletics (NACDA) and the American Football Coaches Assoc (AFCA).
Monies raised will benefit college students around the country.
NACDA and AFCA also plan to fund scholarship programs to assist
student-athletes and support personnel in both men's and women's
athletics.  "College Football USA" will appear in radio and TV
PSAs and on stadium banners at all schools with football
programs.  AdCraft Sports Marketing of Louisville is managing the
program (AdCraft).