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COLLEGE FOOTBALL KICKS OFF WITH NEW LOGO THIS WEEKEND
Published August 25, 1995
"College Football USA," a new logo covering products and services designed to unify the sport, is being launched this weekend by the National Assoc of Collegiate Directors of Athletics (NACDA) and the American Football Coaches Assoc (AFCA). Monies raised will benefit college students around the country. NACDA and AFCA also plan to fund scholarship programs to assist student-athletes and support personnel in both men's and women's athletics. "College Football USA" will appear in radio and TV PSAs and on stadium banners at all schools with football programs. AdCraft Sports Marketing of Louisville is managing the program (AdCraft).