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"College Football USA," a new logo covering products and services designed to unify the sport, is being launched this weekend by the National Assoc of Collegiate Directors of Athletics (NACDA) and the American Football Coaches Assoc (AFCA). Monies raised will benefit college students around the country. NACDA and AFCA also plan to fund scholarship programs to assist student-athletes and support personnel in both men's and women's athletics. "College Football USA" will appear in radio and TV PSAs and on stadium banners at all schools with football programs. AdCraft Sports Marketing of Louisville is managing the program (AdCraft).
With the college football season kicking off this weekend with the Pigskin and Kickoff Classics, THE SPORTS BUSINESS DAILY takes a look at who outfits the top programs. SCHOOLUNIFORMS/SHOES SCHOOLUNIFORMS/SHOES FSU Nike /Nike ColoradoNike /Nike Nebraska -- /Adidas MichiganNike /Nike Texas A&MNike /Nike OklahomaRussell /Nike Penn StateNike /Nike UCLAChampion/Reebok FloridaStarter /Nike VirginiaRussell /Nike AuburnRussell /Nike TexasReebok /Reebok USC Nike /Nike ArizonaStarter /Nike TennesseeSports UNC Nike /Nike Belle /Nike Wisconsin -- /Reebok Notre DameChampion/Reebok Boston Coll.Champion/Reebok AlabamaNike /Nike West VirginiaRussell /Nike MiamiNike /Nike Virginia TechWilson /Nike Ohio StateChampion/Nike WashingtonRussell /Nike NOTE: Both Nebraska and Wisconsin wore Apex apparel last year and are in the process of negotiating new deals. A Nebraska-Adidas announcement is expected next week, while Wisconsin is negotiating with a number of companies including Starter, Logo Athletic, and Reebok (THE DAILY).
The Collegiate Licensing Company has announced that it will now serve as the licensing rep for Fresno State and new basketball coach Jerry Tarkanian's "TARK" line (CLC).