SBD/23/Sports Media

RAYCOM ANNOUNCES EXTENSIVE ACC TV DEAL

     The ACC, along with Raycom Inc. and Jefferson-Pilot Sports,
have announced a six-year cable TV deal with Home Team Sports,
SportSouth and Sunshine Network that includes over 350 hours of
ACC programming per year.  The deal, which includes extensive
men's and women's basketball coverage, as well as conference
championship games and coaches shows, starts this fall and runs
through 2000-2001.  ACC Commissioner Gene Corrigan:  "This is a
truly great thing for our conference."  Corrigan noted that the
three RSNs "completely blanket our six-state region."  Raycom
Senior Exec VP Ken Haines called it the "most complete conference
television package ever offered."  The additional men's
basketball coverage brings the ACC to a "record" 200 TV
appearances for '95-96 (Raycom).  In Atlanta, Prentis Rogers
notes that the SportSouth deal is similar to a package the
network arranged with the SEC in June.  SportSouth VP Hunter
Nickell:  "In both cases, I think these are unprecedented deals
with a regional network" (ATLANTA CONSTITUTION, 8/23).
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