SBD/23/Sports Industrialists

EXECUTIVE TRANSACTIONS

     Celtics VP of Marketing & Communications TOD ROSENSWEIG
announced that he is resigning after 21 years with the team.
Rosensweig's role had "diminished" after owner PAUL GASTON tabbed
STUART LAYNE to handle various marketing ventures.  Sources say
Rosensweig has accepted a position with John Hancock to direct
their Olympic program and other projects.  NBA VP of Public
Relations BRIAN MCINTYRE:  I'm surprised the Celtics are letting
him get away.  As long as I can remember, if you needed something
done related to the Celtics, Tod Rosensweig was the first person
you called" (Jackie MacMullan, BOSTON GLOBE, 8/21)....JOHN WATSON
has been named Senior VP and GM of Reebok's Apparel Division
(WALL STREET JOURNAL, 8/23).
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