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RAIDERS PREPARE BAY AREA AD CAMPAIGN
Published August 22, 1995
The Raiders "are preparing to blitz the Bay Area with perhaps the most pervasive advertising campaign ever run for a pro football team," according to Peter Fimrite of the SAN FRANCISCO CHRONICLE. Max Muhleman, who has been brought in to take over the team's marketing efforts, said the ads will "emphasize the planned renovations" to the Coliseum for the '96 season (SAN FRANCISCO CHRONICLE, 8/22). In Oakland, Judy Ronningen reports that the new marketing blitz will "focus on the area of weakest sales": the club seats that require annual fees as high as $1,600 per season. Muhleman Marketing VP Tamera Green said the revised effort will emphasize the "perks" of the club seats, such as "free close-in parking, waiter service at the seats, and better chairs" (OAKLAND TRIBUNE, 8/22). JUDGE RULES FINANCIAL DOCUMENTS PUBLIC: In a suit brought by the SAN JOSE MERCURY NEWS, an Alameda County judge yesterday ordered public officials to release key financial documents in the Raiders deal, saying the information may not be kept from the public. The papers must be given to the newspaper by Thursday morning unless an appeals court orders a stay (Dan Stober, SAN JOSE MERCURY NEWS, 8/22).