The Raiders "are preparing to blitz the Bay Area with
perhaps the most pervasive advertising campaign ever run for a
pro football team," according to Peter Fimrite of the SAN
FRANCISCO CHRONICLE. Max Muhleman, who has been brought in to
take over the team's marketing efforts, said the ads will
"emphasize the planned renovations" to the Coliseum for the '96
season (SAN FRANCISCO CHRONICLE, 8/22). In Oakland, Judy
Ronningen reports that the new marketing blitz will "focus on the
area of weakest sales": the club seats that require annual fees
as high as $1,600 per season. Muhleman Marketing VP Tamera Green
said the revised effort will emphasize the "perks" of the club
seats, such as "free close-in parking, waiter service at the
seats, and better chairs" (OAKLAND TRIBUNE, 8/22).
JUDGE RULES FINANCIAL DOCUMENTS PUBLIC: In a suit brought
by the SAN JOSE MERCURY NEWS, an Alameda County judge yesterday
ordered public officials to release key financial documents in
the Raiders deal, saying the information may not be kept from the
public. The papers must be given to the newspaper by Thursday
morning unless an appeals court orders a stay (Dan Stober, SAN
JOSE MERCURY NEWS, 8/22).
