UNC To Pay Duke For $25,000 In Damages Plank Discusses His Relationship With Alma Mater Brandon Got Fundraising Job Done At Michigan New Fresno State AD Lays Out Agenda Ohio State Topping Michigan In CFB Attendance Swofford Pushing For Eight-Team Playoff Top FBS Coach Salaries Doubled Since '06 Arizona State To Add D-I Men's Ice Hockey Clemson Wants Student Input On Athletics Fees UNC-Charlotte Football Attendance Decreasing
FIZZ: COLLEGE FOOTBALL HALL INKS UP WITH ALKA-SELTZER
Published August 22, 1995
The new College Football Hall of Fame in South Bend announced a sponsorship deal with the consumer care division of Bayer, makers of Alka-Seltzer. Alka-Seltzer made a $250,000 three-year commitment, with options for two additional years, in support of the Hall as an exhibit underwriter for the Great Upsets Section planned for the Hall which is scheduled to open August 25. The section will feature the "Alka-Seltzer Upset of the Week," and culminate with the "Alka-Seltzer Upset of the Year Award." The program will also be featured on the Hall's internet page at http:collegefootball.org/ (College Football Hall of Fame).