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The new College Football Hall of Fame in South Bend announced a sponsorship deal with the consumer care division of Bayer, makers of Alka-Seltzer. Alka-Seltzer made a $250,000 three-year commitment, with options for two additional years, in support of the Hall as an exhibit underwriter for the Great Upsets Section planned for the Hall which is scheduled to open August 25. The section will feature the "Alka-Seltzer Upset of the Week," and culminate with the "Alka-Seltzer Upset of the Year Award." The program will also be featured on the Hall's internet page at http:collegefootball.org/ (College Football Hall of Fame).