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  • FIZZ: COLLEGE FOOTBALL HALL INKS UP WITH ALKA-SELTZER

         The new College Football Hall of Fame in South Bend
    announced a sponsorship deal with the consumer care division of
    Bayer, makers of Alka-Seltzer.  Alka-Seltzer made a $250,000
    three-year commitment, with options for two additional years, in
    support of the Hall as an exhibit underwriter for the Great
    Upsets Section planned for the Hall which is scheduled to open
    August 25.  The section will feature the "Alka-Seltzer Upset of
    the Week," and culminate with the "Alka-Seltzer Upset of the Year
    Award."  The program will also be featured on the Hall's internet
    page at http:collegefootball.org/ (College Football Hall of
    Fame).
    

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