Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sports Media

NBC SPORTS TO HELP WITH WINDOWS 95 HYPE

     Next weekend, NBC Sports will unveil "Windows 95 Weekend," a
promotion designed to showcase Microsoft's new operating system,
according to INSIDE MEDIA.  As NBC's announcer introduces the
sports programming on Saturday, August 26, an animated version of
the Windows 95 screen will appear with an arrow clicking on "NFL
on NBC."  The network will then proceed with its scheduled NFL
preseason telecast.  The opening will be the same for AVP and
local news on Saturday, and repeat on Sunday.  In addition,
Microsoft has bought "significant ad time" on NBC's sports
broadcasts that weekend, with the Rolling Stones' "Start Me Up"
ad expected to get wide play.  In addition, Microsoft has secured
signage on the AVP broadcasts.  The idea came from NBC.  NBC
Sports Senior VP Jon Miller:  "We told Microsoft, 'here's
something we would like to offer; here's what a network
partnership can do for you.'"  NBC will have a site on The
Microsoft Network which debuts on August 24, along with Windows
95 (Langdon Brockinton, INSIDE MEDIA, 8/19).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/08/21/Sports-Media/NBC-SPORTS-TO-HELP-WITH-WINDOWS-95-HYPE.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/08/21/Sports-Media/NBC-SPORTS-TO-HELP-WITH-WINDOWS-95-HYPE.aspx

CLOSE