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NBC SPORTS TO HELP WITH WINDOWS 95 HYPE
Published August 21, 1995
Next weekend, NBC Sports will unveil "Windows 95 Weekend," a promotion designed to showcase Microsoft's new operating system, according to INSIDE MEDIA. As NBC's announcer introduces the sports programming on Saturday, August 26, an animated version of the Windows 95 screen will appear with an arrow clicking on "NFL on NBC." The network will then proceed with its scheduled NFL preseason telecast. The opening will be the same for AVP and local news on Saturday, and repeat on Sunday. In addition, Microsoft has bought "significant ad time" on NBC's sports broadcasts that weekend, with the Rolling Stones' "Start Me Up" ad expected to get wide play. In addition, Microsoft has secured signage on the AVP broadcasts. The idea came from NBC. NBC Sports Senior VP Jon Miller: "We told Microsoft, 'here's something we would like to offer; here's what a network partnership can do for you.'" NBC will have a site on The Microsoft Network which debuts on August 24, along with Windows 95 (Langdon Brockinton, INSIDE MEDIA, 8/19).