SBD/2/Sports Industrialists


     The current SPORTING GOODS BUSINESS list its annual group of
"up-and-coming executives" who hold an influential position in
the industry.  Each "pacesetter" is credited with a "keen" vision
of the future, and with "ability to blaze new trails in an
increasingly competitive market."
     ON THE LIST: KEN YAFFE, Dir of Fan Development for NHL
Enterprises.  Yaffe is deemed the "catalayst behind programs such
as Nike/NHL Street and NHL Breakout," as his work has helped
"expand hockey into non-traditional markets like Florida's
Sunbelt, while positioning the NHL as a focal point of America's
new love affair with sticks and pucks."  JHAN DOLPHIN, VP/Pacific
Fitness Crop.  Dolphin has been a key part of helping grow
Pacific Fitness to one of the top fitness companies in the
industry.  BOB GOEHRKE, Senior VP/Marketing Converse.  Goehrke is
responsible for marketing, R&D, development, marketing
communications, sports marketing and licensing, and oversees a
total of 120 people.  He believes Converse will "take a giant
step" after their acquisition of Apex One.  Goehrke: "We're going
from being a footwear only company to a multi-dimensional
company."  STEVEN SICULAR, VP/Design for Champion Products.
Sicular has played a key role in the company's dealings with the
U.S. Olympic Team, "overseeing design and development of the
wardrobe package."  ANNE FLANNERY, Manager of Women's Athletics,
Spalding Sports Worldwide.  Flannery, who played pro basketball
in England, was hired to a newly-created position to focused on
the growing women's sports market.  SCOTT DICKEY, Dir of
Marketing Programs/Consumer Products NBA Properties.  Dickey
oversees all apects of the league's "I Love This Stuff" consumer
products campaign, and will help to "differentiate products
between the different distribution channels selling NBA
merchandise."  Dickey says the league is "becomming much more
protective of the traditional sporting goods retailer and
speciality fan shop."  Other "pacesetters:" DAVID LILLARD, Pres
American Hiking Society, MARY HORWATH, Exec VP/Sled Dogs, ZARI
ADOURIAN, COO/Outdoor Recreation, CATHY PRYOR, VP/Hibbert Sports,
and BARBARA WARD Merchandise Manager/Apparel, The Finish Line
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