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"PACESETTERS" OF SPORTING GOODS INDUSTRY PROFILED
Published August 2, 1995
The current SPORTING GOODS BUSINESS list its annual group of "up-and-coming executives" who hold an influential position in the industry. Each "pacesetter" is credited with a "keen" vision of the future, and with "ability to blaze new trails in an increasingly competitive market." ON THE LIST: KEN YAFFE, Dir of Fan Development for NHL Enterprises. Yaffe is deemed the "catalayst behind programs such as Nike/NHL Street and NHL Breakout," as his work has helped "expand hockey into non-traditional markets like Florida's Sunbelt, while positioning the NHL as a focal point of America's new love affair with sticks and pucks." JHAN DOLPHIN, VP/Pacific Fitness Crop. Dolphin has been a key part of helping grow Pacific Fitness to one of the top fitness companies in the industry. BOB GOEHRKE, Senior VP/Marketing Converse. Goehrke is responsible for marketing, R&D, development, marketing communications, sports marketing and licensing, and oversees a total of 120 people. He believes Converse will "take a giant step" after their acquisition of Apex One. Goehrke: "We're going from being a footwear only company to a multi-dimensional company." STEVEN SICULAR, VP/Design for Champion Products. Sicular has played a key role in the company's dealings with the U.S. Olympic Team, "overseeing design and development of the wardrobe package." ANNE FLANNERY, Manager of Women's Athletics, Spalding Sports Worldwide. Flannery, who played pro basketball in England, was hired to a newly-created position to focused on the growing women's sports market. SCOTT DICKEY, Dir of Marketing Programs/Consumer Products NBA Properties. Dickey oversees all apects of the league's "I Love This Stuff" consumer products campaign, and will help to "differentiate products between the different distribution channels selling NBA merchandise." Dickey says the league is "becomming much more protective of the traditional sporting goods retailer and speciality fan shop." Other "pacesetters:" DAVID LILLARD, Pres American Hiking Society, MARY HORWATH, Exec VP/Sled Dogs, ZARI ADOURIAN, COO/Outdoor Recreation, CATHY PRYOR, VP/Hibbert Sports, and BARBARA WARD Merchandise Manager/Apparel, The Finish Line (SPORTING GOODS BUSINESS, 7/95 issue).