Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation
ANOTHER LOOK AT NBC'S OLYMPICS COUP: OUT-FOXING MURDOCH
Published August 18, 1995
In a piece in this morning's N.Y. TIMES, Francois Carrard, Dir General of the IOC, explains why his organization disregarded a $701M offer by Rupert Murdoch's Fox Sports for the rights to the 2000 Sydney Summer Games and chose to deal with NBC on the rights to Sydney and Salt Lake 2002. Carrard, to the N.Y. TIMES' Richard Sandomir: "Fox's bid was not a bid. It was more a proposal. It was not credible enough. Nothing prevents the IOC from determining whether an oral or written proposal is valid. The IOC had a right to do what it did." But Fox TV Chair Chase Carey claims that their bid was "legitimate." One industry exec familiar with the Olympic bidding process: "If I bid like Fox, I'd expect a response from the IOC if someone else stepped in, and for them to say to both of us, 'See you at the auction.'" Carrard: "Money isn't the only thing that counts. It's also the level of Olympic expertise and cultural interest in the Olympic movement." NBC's Don Ohlmeyer: "If the people you're comfortable with come up with the cash, you make the deal" (N.Y. TIMES, 8/18).