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IT'S OFFICIAL IN OAKLAND; MUHLEMAN TAKES OVER FOR GANIS
Published August 17, 1995
Oakland Coliseum Board Member Dennis Cuneo yesterday announced that Muhleman Marketing, Inc., of Charlotte, NC, has been retained to oversee the marketing efforts of the Oakland Football Marketing Association. Marc Ganis will now assume the role of Senior Policy Advisor (OFMA). BAY AREA ROUND-UP: In Oakland, David Li writes, "With less than three weeks remaining until the Oakland Raiders kick off the regular season, Coliseum officials Wednesday handed their troubled sales program to North Carolina sports marketing whiz Max Muhleman." Hoping to "quell" complaints from ticket-buying fans, Muhleman vowed to sell all tickets and protect taxpayers from stadium costs: "We believe it will happen. This is going to be a dynamite package." At least 80% of the PSLs must be sold before the '96 season to retire the $225M in bonds (OAKLAND TRIBUNE, 8/17). A report in the SAN FRANCISCO CHRONICLE noted, "A new marketing team brought in to stem a rising tide of anger and confusion over the Oakland Raiders' ticket plan attempted yesterday to shore up public confidence but failed to directly address concerns about whether the sales were producing promised revenues" (SAN FRANCISCO CHRONICLE, 8/17). NOT THE FALL GUY: Ganis has denied being a "fall guy" in the Raiders' PSL campaign, according to the SAN JOSE MERCURY NEWS. Ganis: "That would infer that I'm being pushed out and there's no pushing out here. ... I asked for this. I'm more into the policy and strategy mode" (Kouty & Witt, SAN JOSE MERCURY NEWS, 8/17).