SBD/15/Sports Media

SPORTS ILLUSTRATED URGED TO REMOVE TOBACCO ADS

     Several members of Congress have asked Sports Illustrated to
stop accepting advertising from tobacco companies, saying that
the companies are "using your magazine to hook children."  In a
letter to Time Inc. Editor-in-Chief Norman Pearlstine, Sen. Bill
Bradley (D-NJ) and Reps. Henry Waxman (D-CA), James Hansen (R-
UT), Richard Durbin (D-IL) and Martin Meehan (D-MA) cited five
full-page ads in the July 31 issue, including one urging readers
to "collect all 10" Camel commemorative packs.  Time's Peter
Costiglio said Pearlstine was traveling and would respond upon
his return (AP/ST. LOUIS POST-DISPATCH, 8/15).
     OTHER SI NEWS:  SITV is creating a "Sports on Demand"
service for Time Warner's Full Service Network with interactive
programming.  Last week, SITV hired Doug Kirk, formerly Dir for
New Media for NBA Television Ventures, to become SITV's Dir of
Interactive Programming and Business Development (BROADCASTING &
CABLE, 8/14 issue).
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