Dierdorf Joins Michigan Booth For Football MWC Schools Increase Nat'l TV Exposure James, Heat Top NBA Jersey Sales Final Ratings: NHL Playoffs, "Arnie" Raptors Merch Moving Quickly NBA Avg. Attendance Relatively Flat Media Notes Bacardi Sponsors New NBA Lifestyle Site Herb Kohl Sells Bucks For $550M Lakers RSN Ratings Reach New Low
Upcoming Conferences and Events
SPORTS ILLUSTRATED URGED TO REMOVE TOBACCO ADS
Published August 15, 1995
Several members of Congress have asked Sports Illustrated to stop accepting advertising from tobacco companies, saying that the companies are "using your magazine to hook children." In a letter to Time Inc. Editor-in-Chief Norman Pearlstine, Sen. Bill Bradley (D-NJ) and Reps. Henry Waxman (D-CA), James Hansen (R- UT), Richard Durbin (D-IL) and Martin Meehan (D-MA) cited five full-page ads in the July 31 issue, including one urging readers to "collect all 10" Camel commemorative packs. Time's Peter Costiglio said Pearlstine was traveling and would respond upon his return (AP/ST. LOUIS POST-DISPATCH, 8/15). OTHER SI NEWS: SITV is creating a "Sports on Demand" service for Time Warner's Full Service Network with interactive programming. Last week, SITV hired Doug Kirk, formerly Dir for New Media for NBA Television Ventures, to become SITV's Dir of Interactive Programming and Business Development (BROADCASTING & CABLE, 8/14 issue).