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NBA WORK STOPPAGE WOULD HIT REGIONAL CABLE NETS HARD
Published August 15, 1995
"Since there are precious few sports events available for cable and TV stations to use as substitutes for NBA games during the fourth quarter of the year, most observers say the regional sports networks will suffer the biggest financial hit if a work stoppage, or an owner lockout, prevents the season from getting underway," according to John Dempsey in this week's VARIETY. Aaron Cohen, Exec VP of NW Ayer: "The regionals would really be out of it. They'd have to start scheduling reruns of motortrack tournaments." Jon Mandel, Senior VP of Grey Advertising: "You'd end up seeing a lot of high-school track meets." Jim Martin, President of regional network ops for Liberty Sports says "all of the advertisers we've signed in the past are holding off," even though this is the "prime selling season right now" (John Dempsey, VARIETY, 8/14 issue).