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MAGIC SPONSORS NOT PERFORMING ANY DISAPPEARING ACTS
Published August 14, 1995
"The future of the NBA season still is up in the air, but many Orlando Magic sponsors are banking on the team, buying commercial time and stadium signs for what they hope will be the timely tip-off this fall," according to Gene Yasuda of the ORLANDO SENTINEL. So far, NBA labor strife "hasn't scared sponsors away from buying advertising space with the Magic or Sunshine Network, which broadcasts the team's home games." Tom Minella, FL Marketing Manager for Pizza Hut: "The NBA, the Magic in particular, have a certain halo effect. I know how valued the Magic are here in town, and [David] Stern is smart enough to avoid the mistakes that hurt baseball and hockey. Any decision we make will have nothing to do with the labor dispute." Sunshine GM Jim Liberatore: "I haven't heard anyone say, 'We're not going to sign unless this is completely resolved.' The Magic are on the threshold of having an even better year than last year." Magic Exec VP of Business Ops Jack Swope: "Certainly, it's been part of the conversation, but we're not losing (sponsorship) sales because of it. We're on pace to reach our target" (ORLANDO SENTINEL, 8/13). MAVS TIX SELLING WELL: Mavs season ticket sales are continuing "at their fastest pace" since '87-88 (Richie Witt, FORT WORTH STAR TELEGRAM, 8/13).