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SI FOR KIDS SEES ATLANTA AS "SPRINGBOARD" TO TARGET CHILDREN
Published August 11, 1995
In an attempt to launch advertising packages targeted toward children, SPORTS ILLUSTRATED FOR KIDS will run a monthly feature called "Olympics Countdown." The "Countdown" will include Olympic Athlete profiles, Olympic Q&A and highlight "special events," according to this weeks INSIDE MEDIA. Two ad positions per issue will be in the section that will run through the Summer Games next July. Multimedia packages will play an integral role in SI FOR KIDS' business, "especially leveraging the presence of official Olympic sponsors, like Coke and McDonald's," however Kathryn Drury writes that non-sponsors can also participate in certain programs. SI FOR KIDS will publish special Olympic issues, including one with a focus on the "Dream Team." SI FOR KIDS Publisher Cleary Simpson said they are seeking a sponsor for the basketball issue (INSIDE MEDIA, 8/2 issue).