ANY SECOND THOUGHTS GEORGIA? RAMS DON'T BURN UP RATINGS
Published August 11, 1995
"The Rams got thumped last week by Seattle in their first exhibition game, and fared almost as poorly in the ratings game," writes Dan Caesar in today's ST. LOUIS POST-DISPATCH. In their first game as the St. Louis Rams, the team drew a 13.6 rating on KTVI-TV, "32 percent below what KTVI had hoped." Station GM Spencer Koch: ""We had estimated about a 20." Caesar writes the team's rating for the game "rivals a good Blues playoff figure. But it wasn't a blockbuster." Max Lummis, COO for rival KPLR: "If I was in KTVI's shoes, I wouldn't be catatonic. But it would concern me." The team's next exhibition on KTVI is Saturday against the Raiders in Oakland, a telecast Caesar calls "a key ratings indicator" (ST. LOUIS POST-DISPATCH, 8/11).