SBD/11/Franchises

COLORADO NHL FRANCHISE DEBUTS NAME, COLORS AND LOGO

     As reported earlier, Colorado's new NHL team will be called
the Colorado Avalanche and its logo will feature a color scheme
of burgundy, silver, blue and black.  The team unveiled the new
logo and colors yesterday.  The logo and colors were designed in
partnership between the NHL's David Haney and COMSAT's Creative
Dir Dan Price, Sr Art Dir Michael Beindorff and Art Dir Rick
Pillmon.  The logo features a dominating letter "A" with an
avalanche on a puck whipping around the solid "A" (Avalanche).
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Colorado Avalanche, Franchises, NHL

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