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COLORADO NHL FRANCHISE DEBUTS NAME, COLORS AND LOGO
Published August 11, 1995
As reported earlier, Colorado's new NHL team will be called the Colorado Avalanche and its logo will feature a color scheme of burgundy, silver, blue and black. The team unveiled the new logo and colors yesterday. The logo and colors were designed in partnership between the NHL's David Haney and COMSAT's Creative Dir Dan Price, Sr Art Dir Michael Beindorff and Art Dir Rick Pillmon. The logo features a dominating letter "A" with an avalanche on a puck whipping around the solid "A" (Avalanche).