SBD/10/Sports Media

IHL/SPORTSCHANNEL ANNOUNCE NATIONAL TV AGREEMENT

     The IHL and SportsChannel Regional Network yesterday
announced a 21-game national cable TV package.  SportsChannel's
coverage will begin on the league's opening weekend and run
though the regular season and playoffs, including the league's
All-Star Game.  Games will be shown on SportsChannel's eight
regional networks.  SportsChannel will feature an IHL "Game of
the Week" during the league's final five regular season
Saturdays. (IHL).  The IHL's Greg Elliott told THE SPORTS
BUSINESS DAILY that league cities not covered by SportsChannel's
regional networks will see games thorough their Prime Network
local affiliates or other local cable channels (THE DAILY).
     PRODUCTION:  SportsChannel will have the ability to place
cameras in locker rooms before games and during intermission
along with installing microphones on players during game action
(IHL).
     MARKETING ANGLE:  As part of the agreement, SportsChannel
and the league will form a marketing relationship that will
include visibility for SportsChannel at league events.
SportsChannel will have its logo placed on player helmets during
the IHL All-Star Game and provide the league with 30- and 60-
second spots to advertise league merchandise on its regional
networks (IHL).
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