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IHL/SPORTSCHANNEL ANNOUNCE NATIONAL TV AGREEMENT
Published August 10, 1995
The IHL and SportsChannel Regional Network yesterday announced a 21-game national cable TV package. SportsChannel's coverage will begin on the league's opening weekend and run though the regular season and playoffs, including the league's All-Star Game. Games will be shown on SportsChannel's eight regional networks. SportsChannel will feature an IHL "Game of the Week" during the league's final five regular season Saturdays. (IHL). The IHL's Greg Elliott told THE SPORTS BUSINESS DAILY that league cities not covered by SportsChannel's regional networks will see games thorough their Prime Network local affiliates or other local cable channels (THE DAILY). PRODUCTION: SportsChannel will have the ability to place cameras in locker rooms before games and during intermission along with installing microphones on players during game action (IHL). MARKETING ANGLE: As part of the agreement, SportsChannel and the league will form a marketing relationship that will include visibility for SportsChannel at league events. SportsChannel will have its logo placed on player helmets during the IHL All-Star Game and provide the league with 30- and 60- second spots to advertise league merchandise on its regional networks (IHL).