Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

8.10.1995

     Miller Brewing Co. is "quietly conducting a review" of its
Genuine Draft and Genuine Draft Light account.  The four agencies
vying for the account, which has estimated billings at $70M,
included Cordiant's Bates USA, D'Arcy Masius, Benton & Bowles,
Young and Rubicam, and WPP Group's Ogilvy and Mather (WALL STREET
JOURNAL, 8/10)....Izzy, the mascot of the '96 Games, debuts its
own TV show on TNT Saturday.  Federal regulations "prohibit Izzy
ads during the show" (Michael Hiestand, USA TODAY, 8/10).....Penn
State yesterday finalized their deal with Nike to provide shoes,
uniforms, and apparel to 26 of their 29 teams.  The deal began
last fall and will run for two more years and is worth a reported
$2.6M to Penn State (USA TODAY, 8/10).

PREVIOUS MARINERS LOOKING TO STEAL YOUR HAIR RIGHT OFF YOUR HEAD NEXT RIPKEN STREAK CAUSING A FIRE ON THE MARKETING MOUNTAIN

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ Morning Buzzcast: April 22, 2024

April 22, 2024

Pegulas eyeing limited partner; The Smiths outline their facility vision; PWHL sets another record and new investments in women's sports facilities

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

April 17, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

SBJ TV

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Sports Media Podcast March 27 2024 The Big Get John Smoltz

12 mins

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