March Madness YouTube Channel Launching Nike Signs Mariota To Endorsement Deal Triumph The Insult Comic Dog Graces TNT's Set Turner Bullish On NCAA Tourney Ad Sales NBA All-Star Game Viewership Down 4% Turner Sees Ratings Increase For NBA ASG TNT Airing First-Ever NBA Fashion Show Raftery's Final Four Addition Seen As Positive Raftery, Hill To Call Final Four, Title Game Bright Nike Apparel Turns Heads At Aussie Open
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SBD/10/Sponsorships Advertising Marketing
Published August 10, 1995
Miller Brewing Co. is "quietly conducting a review" of its Genuine Draft and Genuine Draft Light account. The four agencies vying for the account, which has estimated billings at $70M, included Cordiant's Bates USA, D'Arcy Masius, Benton & Bowles, Young and Rubicam, and WPP Group's Ogilvy and Mather (WALL STREET JOURNAL, 8/10)....Izzy, the mascot of the '96 Games, debuts its own TV show on TNT Saturday. Federal regulations "prohibit Izzy ads during the show" (Michael Hiestand, USA TODAY, 8/10).....Penn State yesterday finalized their deal with Nike to provide shoes, uniforms, and apparel to 26 of their 29 teams. The deal began last fall and will run for two more years and is worth a reported $2.6M to Penn State (USA TODAY, 8/10).