USOC Extends Nike Deal Through '20 Patriots' Nike Shoe Goes On Sale Monday Iverson Protests Nike Tribute Shoe Nike Terminates Adrian Peterson's Contract Top Sports TV Execs Kick Off SMT Conference LeBron James' New Nike Spot Was Shot In Secrecy Nike Forecasts Growth In Sale Of Women's Apparel TBS, FS1 Scoring With MLB Playoffs Rachel Nichols' "Unguarded" Cancelled By CNN Converse Suing Over Chuck Taylor Copycats
SBD/10/Sponsorships Advertising Marketing
Published August 10, 1995
Miller Brewing Co. is "quietly conducting a review" of its Genuine Draft and Genuine Draft Light account. The four agencies vying for the account, which has estimated billings at $70M, included Cordiant's Bates USA, D'Arcy Masius, Benton & Bowles, Young and Rubicam, and WPP Group's Ogilvy and Mather (WALL STREET JOURNAL, 8/10)....Izzy, the mascot of the '96 Games, debuts its own TV show on TNT Saturday. Federal regulations "prohibit Izzy ads during the show" (Michael Hiestand, USA TODAY, 8/10).....Penn State yesterday finalized their deal with Nike to provide shoes, uniforms, and apparel to 26 of their 29 teams. The deal began last fall and will run for two more years and is worth a reported $2.6M to Penn State (USA TODAY, 8/10).