NCAA Tourney Viewership Up Over '16 CBS/Turner Sweet 16 Overnights Up Soccer Pub Copa90 Getting Assist From Turner LeBron Not Worried About Nike Q3 Results Nike Posts Solid Q3 Amid Adidas Resurgence David Levy Touts Strength Of Tourney Ratings CBS/Turner Strong For NCAA Opening Day Turner's Ernie Johnson Talks NCAA Tourney Nike Remains Top Provider For Tourney Teams Michigan Gets Regular Jordan Jerseys Back
SBD/10/Sponsorships Advertising Marketing
Published August 10, 1995
Miller Brewing Co. is "quietly conducting a review" of its Genuine Draft and Genuine Draft Light account. The four agencies vying for the account, which has estimated billings at $70M, included Cordiant's Bates USA, D'Arcy Masius, Benton & Bowles, Young and Rubicam, and WPP Group's Ogilvy and Mather (WALL STREET JOURNAL, 8/10)....Izzy, the mascot of the '96 Games, debuts its own TV show on TNT Saturday. Federal regulations "prohibit Izzy ads during the show" (Michael Hiestand, USA TODAY, 8/10).....Penn State yesterday finalized their deal with Nike to provide shoes, uniforms, and apparel to 26 of their 29 teams. The deal began last fall and will run for two more years and is worth a reported $2.6M to Penn State (USA TODAY, 8/10).