SBD/10/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Miller Brewing Co. is "quietly conducting a review" of its
Genuine Draft and Genuine Draft Light account.  The four agencies
vying for the account, which has estimated billings at $70M,
included Cordiant's Bates USA, D'Arcy Masius, Benton & Bowles,
Young and Rubicam, and WPP Group's Ogilvy and Mather (WALL STREET
JOURNAL, 8/10)....Izzy, the mascot of the '96 Games, debuts its
own TV show on TNT Saturday.  Federal regulations "prohibit Izzy
ads during the show" (Michael Hiestand, USA TODAY, 8/10).....Penn
State yesterday finalized their deal with Nike to provide shoes,
uniforms, and apparel to 26 of their 29 teams.  The deal began
last fall and will run for two more years and is worth a reported
$2.6M to Penn State (USA TODAY, 8/10).
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Nike, TBS/TNT

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