U.S. Women's Soccer Team Unveils New Uniforms Subway Adds Mariota As Endorser Companies Vie For Hockey World Cup Jerseys NBA Regular-Season Audience Down In '14-15 UNC Introducing Consistent Look Across All Sports NBA Playoff Overnights Have Sluggish Start Nike Close To Taking Over NBA Apparel Rights Nike Debuts New Spot For Female Ad Campaign NCAA Tourney Average Best Since '93 NCAA Championship Rating Best Since '97
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Published August 10, 1995
Miller Brewing Co. is "quietly conducting a review" of its Genuine Draft and Genuine Draft Light account. The four agencies vying for the account, which has estimated billings at $70M, included Cordiant's Bates USA, D'Arcy Masius, Benton & Bowles, Young and Rubicam, and WPP Group's Ogilvy and Mather (WALL STREET JOURNAL, 8/10)....Izzy, the mascot of the '96 Games, debuts its own TV show on TNT Saturday. Federal regulations "prohibit Izzy ads during the show" (Michael Hiestand, USA TODAY, 8/10).....Penn State yesterday finalized their deal with Nike to provide shoes, uniforms, and apparel to 26 of their 29 teams. The deal began last fall and will run for two more years and is worth a reported $2.6M to Penn State (USA TODAY, 8/10).