TNT Draws High Marks For Pacers-Knicks Wiggins Talked To KU About Shoe Affiliation Agassi Back With Nike After Eight Years NBA Playoffs First Round Viewership Down 9% TBS To Air Final Four Next Two Years Media Notes NBA Viewership Down, But Still Strong Adidas' Boston Tribute T-Shirt Selling Fast Nike Unveils Kobe Injury Campaign UConn Addresses Reasons Behind New Logo
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SBD/10/Sponsorships Advertising Marketing
Published August 10, 1995
Miller Brewing Co. is "quietly conducting a review" of its Genuine Draft and Genuine Draft Light account. The four agencies vying for the account, which has estimated billings at $70M, included Cordiant's Bates USA, D'Arcy Masius, Benton & Bowles, Young and Rubicam, and WPP Group's Ogilvy and Mather (WALL STREET JOURNAL, 8/10)....Izzy, the mascot of the '96 Games, debuts its own TV show on TNT Saturday. Federal regulations "prohibit Izzy ads during the show" (Michael Hiestand, USA TODAY, 8/10).....Penn State yesterday finalized their deal with Nike to provide shoes, uniforms, and apparel to 26 of their 29 teams. The deal began last fall and will run for two more years and is worth a reported $2.6M to Penn State (USA TODAY, 8/10).