App Review: Nike+ Running For iPhone NCAA Men's Tourney Audience Just Below '13 Illinois Set To Unveil Rebrand Results Final Four TV Numbers Down From '13 Mixed Reviews For Final Four Teamcasts Nike Supporting Athletes In USATF Dispute Are Teamcasts The Future Of Big-Game Broadcasts? Nike Still Selling Woods' Masters Garb Hershey, USATF Sign Seven-Year Deal USSF, Nike Debut New Away Kit
Upcoming Conferences and Events
SBD/10/Sponsorships Advertising Marketing
Published August 10, 1995
Miller Brewing Co. is "quietly conducting a review" of its Genuine Draft and Genuine Draft Light account. The four agencies vying for the account, which has estimated billings at $70M, included Cordiant's Bates USA, D'Arcy Masius, Benton & Bowles, Young and Rubicam, and WPP Group's Ogilvy and Mather (WALL STREET JOURNAL, 8/10)....Izzy, the mascot of the '96 Games, debuts its own TV show on TNT Saturday. Federal regulations "prohibit Izzy ads during the show" (Michael Hiestand, USA TODAY, 8/10).....Penn State yesterday finalized their deal with Nike to provide shoes, uniforms, and apparel to 26 of their 29 teams. The deal began last fall and will run for two more years and is worth a reported $2.6M to Penn State (USA TODAY, 8/10).