NCAA Tourney Continues Record Ratings Nike Signs Gatlin To Sponsorship Deal Growth Slowing For Tourney Live Streams March Madness Overnight Best On Record Nike Helped UT Evaluate "Lady Vols" Branding Nike Benefiting From "Athleisure" Trend Close Games Help CBS, Turner NCAA Ratings Nike Reps 49 Teams In Women's Tourney James Leads NBAers In Shoe Sales Webber, Hill Ready To Make Tourney Debuts
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Published August 10, 1995
Miller Brewing Co. is "quietly conducting a review" of its Genuine Draft and Genuine Draft Light account. The four agencies vying for the account, which has estimated billings at $70M, included Cordiant's Bates USA, D'Arcy Masius, Benton & Bowles, Young and Rubicam, and WPP Group's Ogilvy and Mather (WALL STREET JOURNAL, 8/10)....Izzy, the mascot of the '96 Games, debuts its own TV show on TNT Saturday. Federal regulations "prohibit Izzy ads during the show" (Michael Hiestand, USA TODAY, 8/10).....Penn State yesterday finalized their deal with Nike to provide shoes, uniforms, and apparel to 26 of their 29 teams. The deal began last fall and will run for two more years and is worth a reported $2.6M to Penn State (USA TODAY, 8/10).