Nike Shifts Approach To Sponsorship As NBA Evolves TNT Scores On MLK Day With Cavs-Warriors Nike Will Not Include Sleeves On NBA Jerseys J.C. Penney, Kohl's Going Big On Activewear Nike Makes Batch Of LeBron 14's For Early Release Recent Tennis Trend Has Opponents Dressing Alike Nike Gets Diverse For Latest Kyrie Shoe Turner Launching Ignite Sports Iniative RBC Doesn't Renew Deal With Jason Day New App Helps Fans Find Where Games Will Air
SBD/10/Sponsorships Advertising Marketing
Published August 10, 1995
Miller Brewing Co. is "quietly conducting a review" of its Genuine Draft and Genuine Draft Light account. The four agencies vying for the account, which has estimated billings at $70M, included Cordiant's Bates USA, D'Arcy Masius, Benton & Bowles, Young and Rubicam, and WPP Group's Ogilvy and Mather (WALL STREET JOURNAL, 8/10)....Izzy, the mascot of the '96 Games, debuts its own TV show on TNT Saturday. Federal regulations "prohibit Izzy ads during the show" (Michael Hiestand, USA TODAY, 8/10).....Penn State yesterday finalized their deal with Nike to provide shoes, uniforms, and apparel to 26 of their 29 teams. The deal began last fall and will run for two more years and is worth a reported $2.6M to Penn State (USA TODAY, 8/10).