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MARKETPLACE ROUND-UP

     Miller Brewing Co. is "quietly conducting a review" of its
Genuine Draft and Genuine Draft Light account.  The four agencies
vying for the account, which has estimated billings at $70M,
included Cordiant's Bates USA, D'Arcy Masius, Benton & Bowles,
Young and Rubicam, and WPP Group's Ogilvy and Mather (WALL STREET
JOURNAL, 8/10)....Izzy, the mascot of the '96 Games, debuts its
own TV show on TNT Saturday.  Federal regulations "prohibit Izzy
ads during the show" (Michael Hiestand, USA TODAY, 8/10).....Penn
State yesterday finalized their deal with Nike to provide shoes,
uniforms, and apparel to 26 of their 29 teams.  The deal began
last fall and will run for two more years and is worth a reported
$2.6M to Penn State (USA TODAY, 8/10).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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