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SBD/10/Sponsorships Advertising Marketing
GATORADE SEES DIZZYING POSSIBILITIES WITH STARWAVE DEAL
Published August 10, 1995
Starwave Corp. and Gatorade Thirst Quencher announced a World Wide Web sponsorship package for the next year. Gatorade become's a major sponsor of ESPNET SportsZone and Outside Online, two of Starwave's Web sites. Financial details were not disclosed. ESPNET SportsZone and Outside Online will provide Gatorade with rotating ad banners throughout the services while giving users connections or "links" to the Gatorade home page. The Gatorade Cooler Site is at http://www.gatorade.com (Gatorade).