SBD/10/Sponsorships Advertising Marketing

GATORADE SEES DIZZYING POSSIBILITIES WITH STARWAVE DEAL

     Starwave Corp. and Gatorade Thirst Quencher announced a
World Wide Web sponsorship package for the next year.  Gatorade
become's a major sponsor of ESPNET SportsZone and Outside Online,
two of Starwave's Web sites.  Financial details were not
disclosed.  ESPNET SportsZone and Outside Online will provide
Gatorade with rotating ad banners throughout the services while
giving users connections or "links" to the Gatorade home page.
The Gatorade Cooler Site is at http://www.gatorade.com
(Gatorade).
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