SBD/10/Sponsorships Advertising Marketing

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  • APEX WON'T SURVIVE AS CONVERSE HOPES TO GET BY SLIDE

         Converse Inc. announced yesterday they will cease operations
    of its Apex One, Inc. subsidiary effective immediately.  In
    connection with the announcement, SR VP of Converse and co-
    founder of Apex, Michael Lewis has resigned.  The announcement
    comes less than three months after Converse acquired the sports
    apparel company (Converse).  The news "came at the end of a bad
    day" for the sneaker manufacturer, according to Tom Nutile of the
    BOSTON HERALD.  Earlier, second-quarter earnings estimates were
    lowered, and Dean Witter analyst Scott Emerman downgraded the
    company's stock to "neutral" from "buy."  Converse stock dropped
    $1 to close at $7, only .25 cents above its all-time low, before
    they "halted trading in the afternoon to announced closure of
    Apex."  Company President Gil Ford said fall orders for Apex
    "haven't been as strong as expected" and that they will focus
    their "resources on the operations of Converse, including our own
    apparel program."  Converse expects a loss of close to $6M from
    footwear operations for the quarter.  Nutile writes Converse's
    contract with the NFL to be the official footwear for the league
    is "still up in the air."  The deal had been with Apex, but was
    renegotiated and transferred to Converse.  Spokesperson Jennifer
    Murray: "It's a little premature.  We're still having
    discussions" (BOSTON HERALD, 8/10).
    

    Print | Tags: Converse, NFL
  • GATORADE SEES DIZZYING POSSIBILITIES WITH STARWAVE DEAL

         Starwave Corp. and Gatorade Thirst Quencher announced a
    World Wide Web sponsorship package for the next year.  Gatorade
    become's a major sponsor of ESPNET SportsZone and Outside Online,
    two of Starwave's Web sites.  Financial details were not
    disclosed.  ESPNET SportsZone and Outside Online will provide
    Gatorade with rotating ad banners throughout the services while
    giving users connections or "links" to the Gatorade home page.
    The Gatorade Cooler Site is at http://www.gatorade.com
    (Gatorade).
    

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  • MARINERS LOOKING TO STEAL YOUR HAIR RIGHT OFF YOUR HEAD

         The Mariners will be hosting "Buhner Buzz II" night on
    August 23.  All fans who are bald will get into the game for
    free, and those with hair will have the unique opportunity to get
    their head shaved for a free pass to the game.  This is the
    second year the team has centered a promotion around outfielder
    Jay Buhner,  Last year's promo was done pattered after Buhner's
    marine style hair-do (Mariners).
    

    Print | Tags: Seattle Mariners
  • MARKETPLACE ROUND-UP

         Miller Brewing Co. is "quietly conducting a review" of its
    Genuine Draft and Genuine Draft Light account.  The four agencies
    vying for the account, which has estimated billings at $70M,
    included Cordiant's Bates USA, D'Arcy Masius, Benton & Bowles,
    Young and Rubicam, and WPP Group's Ogilvy and Mather (WALL STREET
    JOURNAL, 8/10)....Izzy, the mascot of the '96 Games, debuts its
    own TV show on TNT Saturday.  Federal regulations "prohibit Izzy
    ads during the show" (Michael Hiestand, USA TODAY, 8/10).....Penn
    State yesterday finalized their deal with Nike to provide shoes,
    uniforms, and apparel to 26 of their 29 teams.  The deal began
    last fall and will run for two more years and is worth a reported
    $2.6M to Penn State (USA TODAY, 8/10).
    

    Print | Tags: Nike, TBS/TNT
  • RIPKEN STREAK CAUSING A FIRE ON THE MARKETING MOUNTAIN

         Cal Ripken Jr's "predicted publicity bonanza" as he closes
    in on Lou Gehrig's consecutive game streak is examined by Michael
    Hiestand of USA TODAY.  The Tufton Group, the MD-based firm who
    handles Ripken's marketing, say there are "already about 30
    Ripken licensees," but that they hope to "close breakthrough
    national deals with a car maker, cereal and apparel maker" The
    Curtis Management Group, a division of the Indianapolis-based CMG
    Worldwide who represent Gehrig, is offering increased licensing
    and marketing opportunities during Ripken's run at the streak.
    Hiestand reports Curtis Management has "recently signed about a
    dozen Gehrig licensees" (USA TODAY, 8/10).
    

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  • WITHOUT A NET: FOTOBALL REPORTS LOSS FOR SECOND QUARTER

         Fotoball USA Inc., the manufacturer of sport ball products
    with imprinted images of athletes and logos, reported a net loss
    of $134,653 or $.05 cents a share for the second quarter ended
    June 30, down from a net income of $650,343 from the year before.
    Sales over the three month period were down over $3M. The company
    said lack of a settlement in MLB's labor dispute and the
    "diminished fan support" has decreased demand for the company's
    product.  Fotoball USA President Michael Favish said the company
    is "aggressively pursuing potential NFL and NCAA football
    promotions" to increase sales (Fotoball).
    

    Print | Tags: MLB, NCAA, NFL
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