SBD/1/Sports Media


     The Sporting Goods Manufacturers Assn has created their own
home page on the Web for the sporting goods industry.  Address:
http://www.sportlink. com/sport (SGMA)....NBC and ABC may cross-
promote MLB playoff games regardless of network during The
Baseball Network's playoff coverage this fall.  Susan Karlin
calls cross-promotion "a highly unusual act give that each of the
networks will also be promoting its own fall series during the
games" (ELECTRONIC MEDIA, 7/31 issue)....The NFL's Hall of Fame
Game between new teams Carolina and Jacksonville received a 5.8
rating, 16 share in overnight markets -- up 23% from last year's
Atlanta-San Diego matchup.  CBS' Seles/Navratilova exhibition
received a 2.6 rating/8 share.  In Charlotte, the game gained a
19.5/44 (NFL).  Other NFL pre-season ratings:  In Denver, the
rating for the KCNC's broadcast of the Broncos-49ers matchup
received a 23.6/49.  In San Francisco, the game's local telecast
earned a 15.9/38.  In Dallas, Saturday's local broadcast of the
Bills-Cowboys had a 25.0/43 (Nielsen Sports
Marketing)....SportsChannel Regional Network has launched its
first-ever trade advertising campaign.  Full-page color spots
will run in Cable World, CableVision and Multichannel News over
the next five months (SportsChannel)....With the Red Sox as "the
big catalyst," Boston's all-sports WEEI-AM has entered into
Boston's Top 10 -- No. 7 -- for the first time (BOSTON HERALD,
8/1)....DirecTV has launched a new ad campaign created by
Campbell Ewald of L.A.  The spots will tout DirecTV's NFL Sunday
Ticket package and feature "Murphy Brown" star Joe Regalbuto (AD
AGE ONLINE, 8/1).... Minneapolis' KFAN All-Sports Radio has
established a web site that allows fans quick access to other
sports web sites along with information on the station.  Address:
http:// (Minneapolis STAR-TRIBUNE, 8/1)....Prodigy's
struggle to keep pace with Compuserve and America Online as the
Microsoft Network prepares to go online is featured in the
current BUSINESS WEEK (BUSINESS WEEK, 7/31 issue).
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