Warriors Switch Flagship Station To KGMZ NFL Forms New Chairmen's Committee HBO Examines State Of Female Sportscasters Atallah Brushes Off Norman's NFLPA Criticism CNBC Draws 2.7 Million Viewers For NASCAR Race Media Notes Lazarus Says Rio A Financial Success For NBC Fox, SI Reach Digital Content Partnership Mara Defends Giants' Decision To Re-Sign Brown ScoreStream, Snapchat Partner On Live HS Scores
Published August 1, 1995
The Sporting Goods Manufacturers Assn has created their own home page on the Web for the sporting goods industry. Address: http://www.sportlink. com/sport (SGMA)....NBC and ABC may cross- promote MLB playoff games regardless of network during The Baseball Network's playoff coverage this fall. Susan Karlin calls cross-promotion "a highly unusual act give that each of the networks will also be promoting its own fall series during the games" (ELECTRONIC MEDIA, 7/31 issue)....The NFL's Hall of Fame Game between new teams Carolina and Jacksonville received a 5.8 rating, 16 share in overnight markets -- up 23% from last year's Atlanta-San Diego matchup. CBS' Seles/Navratilova exhibition received a 2.6 rating/8 share. In Charlotte, the game gained a 19.5/44 (NFL). Other NFL pre-season ratings: In Denver, the rating for the KCNC's broadcast of the Broncos-49ers matchup received a 23.6/49. In San Francisco, the game's local telecast earned a 15.9/38. In Dallas, Saturday's local broadcast of the Bills-Cowboys had a 25.0/43 (Nielsen Sports Marketing)....SportsChannel Regional Network has launched its first-ever trade advertising campaign. Full-page color spots will run in Cable World, CableVision and Multichannel News over the next five months (SportsChannel)....With the Red Sox as "the big catalyst," Boston's all-sports WEEI-AM has entered into Boston's Top 10 -- No. 7 -- for the first time (BOSTON HERALD, 8/1)....DirecTV has launched a new ad campaign created by Campbell Ewald of L.A. The spots will tout DirecTV's NFL Sunday Ticket package and feature "Murphy Brown" star Joe Regalbuto (AD AGE ONLINE, 8/1).... Minneapolis' KFAN All-Sports Radio has established a web site that allows fans quick access to other sports web sites along with information on the station. Address: http:// www.kfan.com (Minneapolis STAR-TRIBUNE, 8/1)....Prodigy's struggle to keep pace with Compuserve and America Online as the Microsoft Network prepares to go online is featured in the current BUSINESS WEEK (BUSINESS WEEK, 7/31 issue).