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JOLLY-GOOD TOMAHAWK, SIR MICHAEL
Published August 1, 1995
Britian's Channel 4 has signed a three-year deal with the NBA to bring NBA programming to TVs across the UK, according to this week's VARIETY. Channel 4, which introduced the NFL to the British in the '80s, will broadcast NBA All-Star Weekend, the '96 Finals and several regular season games live. Channel 4 Chief Exec Michael Grade: "This is our biggest new sport-signing since Italian football three years ago" (VARIETY, 8/6 issue). SCHEDULE NEWS: In Boston, Peter May comments on the '95-95 "NBA on NBC" schedule. It "unsurprisingly, does not have a single Sunday game without either Orlando, Chicago, New York or Phoenix." Chicago and Orlando will also be on TNT nine times each, NBC eight and TBS five (BOSTON GLOBE, 7/30). ESPN Radio and Westwood One "have emerged" as possible rights holders for NBA radio (USA TODAY, 8/1).