SBD/1/Sports Media


     Britian's Channel 4 has signed a three-year deal with the
NBA to bring NBA programming to TVs across the UK, according to
this week's VARIETY.  Channel 4, which introduced the NFL to the
British in the '80s, will broadcast NBA All-Star Weekend, the '96
Finals and several regular season games live.  Channel 4 Chief
Exec Michael Grade:  "This is our biggest new sport-signing since
Italian football three years ago" (VARIETY, 8/6 issue).
     SCHEDULE NEWS: In Boston, Peter May comments on the '95-95
"NBA on NBC" schedule.  It "unsurprisingly, does not have a
single Sunday game without either Orlando, Chicago, New York or
Phoenix."  Chicago and Orlando will also be on TNT nine times
each, NBC eight and TBS five (BOSTON GLOBE, 7/30).  ESPN Radio
and Westwood One "have emerged" as possible rights holders for
NBA radio (USA TODAY, 8/1).
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