Tennessee Unveils New Nike Uniforms Nike's Phil Knight Stepping Down In '16 Tennessee Ready For Nike Transition Nike Sees Sales Rise 4.8% In Q4 Adidas Releases Wiggins' First Shoe Cavs, Nike Take Out Full-Page Ads U.S. Open Attire Highlighted Nike To Stop Sponsoring College Swim Teams Nike Still In DOJ's Crosshairs Over Brazil Deal Nike, NBA Officially Form Partnership
SBD/1/Sponsorships Advertising Marketing
THE SUMMER JUNIOR HOOP TOUR BATTLES OF NIKE AND ADIDAS
Published August 1, 1995
"In the ongoing hammer-and-tongs battle between Nike and Adidas known as Show Wars, each company zeroed in on the youth market by sponsoring its own basketball tournament," writes Curry Kirkpatrick in the current issue of NEWSWEEK. In Las Vegas, Nike and Adidas events combined to feature 259 teams and more than 2,000 players from 30 states and four foreign countries. Watching them were college coaches, amatuer coaches, and "steet guys" who "want to get their hooks into the kids," as Providence College coach Pete Gillen puts it. Kirkpatrick writes the NCAA "has only itself to blame" for this new summer season, as "new recruiting rules have sharply limitied college coaches' access to a star prospect." The case of Kevin Garnett, who played in the Nike camp last summer, is documented, as is that of Schea Cotton, "the next phenom" out of L.A. who was once flown to Nike HQs to "consult about shoes" as an 8th grader. Tom (Ziggy) Sicignano, one-time Adidas salesman who now coaches a Nike team: "There's a lot of slime out there preying on kids, warehousing them" (NEWSWEEK, 8/7 issue).