USTA Open $60M Orlando Tennis Campus Adams Back For Two More Years At USTA U.S. Open's New Roof, Grandstand Highly Regarded Managing Celebs At U.S. Open Takes A Staff U.S. Open Sets Attendance Records Roof Making Serious Noise At U.S. Open ESPN Gets Broadcast Certainty With Arthur Ashe Roof Players At U.S. Open Don Fluorescent Outfits Arthur Ashe Stadium's New Roof Blocking Out Sun U.S. Open Rolls Out Roof, New Grandstand
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TAMBRANDS MAKES IT OFFICIAL IN TWO-YEAR DEAL WITH OPEN
Published August 1, 1995
As mentioned here last week, Tambrands has announced a two- year sponsorship deal with the U.S. Open tennis chamionships. The company earlier in the year attempted to become title sponsor of the WTA Tour, but was turned down (THE DAILY). Tambrands won't have "its name attached to a particular phase of the Open," which was one "problem with the WTA deal." USTA spokesperson Page Crosland said the deal is "not a specific sponsoring." As part of the deal, Tambrands will arrange for female players in inner-city tennis programs to meet with pro players. In Atlanta, H.A. Braham wrote of the deal: "The WTA Tour's loss is the U.S. Open's gain" (H.A. Brahnam, TAMPA TRIBUNE, 8/1).