SBD/1/Sponsorships Advertising Marketing

TAMBRANDS MAKES IT OFFICIAL IN TWO-YEAR DEAL WITH OPEN

     As mentioned here last week, Tambrands has announced a two-
year sponsorship deal with the U.S. Open tennis chamionships.
The company earlier in the year attempted to become title sponsor
of the WTA Tour, but was turned down (THE DAILY).  Tambrands
won't have "its name attached to a particular phase of the Open,"
which was one "problem with the WTA deal."  USTA spokesperson
Page Crosland said the deal is "not a specific sponsoring."  As
part of the deal, Tambrands will arrange for female players in
inner-city tennis programs to meet with pro players.  In Atlanta,
H.A. Braham wrote of the deal: "The WTA Tour's loss is the U.S.
Open's gain" (H.A. Brahnam, TAMPA TRIBUNE, 8/1).
Return to top

Related Topics:

USTA

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug