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SBD/1/Sponsorships Advertising Marketing
TAMBRANDS MAKES IT OFFICIAL IN TWO-YEAR DEAL WITH OPEN
Published August 1, 1995
As mentioned here last week, Tambrands has announced a two- year sponsorship deal with the U.S. Open tennis chamionships. The company earlier in the year attempted to become title sponsor of the WTA Tour, but was turned down (THE DAILY). Tambrands won't have "its name attached to a particular phase of the Open," which was one "problem with the WTA deal." USTA spokesperson Page Crosland said the deal is "not a specific sponsoring." As part of the deal, Tambrands will arrange for female players in inner-city tennis programs to meet with pro players. In Atlanta, H.A. Braham wrote of the deal: "The WTA Tour's loss is the U.S. Open's gain" (H.A. Brahnam, TAMPA TRIBUNE, 8/1).