ISC Board Approves Daytona Upgrades KU, TWC Ink Deal For Tier-3 Rights HP, NASCAR Sign Three-Year Deal Tony Stewart Promotes Coke Zero 400 Fox Relatively Flat For NASCAR Coverage Coca-Cola Signs Four Olympians For Sochi Earnhardt Gets "Man Of Steel" Paint Scheme DIS Annual Survey Results Revealed Axalta, Jeff Gordon Agree On Extension Iowa Speedway CEO Talks Schedule Changes
Upcoming Conferences and Events
SBD/1/Sponsorships Advertising Marketing
PEPSI HAS AUGUST RUSH; COCA-COLA/BARQ'S DEAL OK'D
Published August 1, 1995
Pepsi-Cola announced it will have a packaging "blitz" in
August for an end-of-summer special. They will ship new 16-ounce
"Slam Cans" of Pepsi, Diet Pepsi, and Mountain Dew to retail
outlets. They will also team up with Time Warner for a new 30-
can "Block Party" multi-pack with inserts offering more than $100
off certain Time Warner products, including CD-ROM versions of
Sports Illustrated's Multimedia Almanac, and a subscription to SI
for Kids (PepsiCo).
FAST CARS, COLD DRINKS: At each NASCAR Winston Cup event,
Pepsi is choosing one fan to win the Pepsi Fan Appreciation
Award. Each winner receives a plaque signed by Richard Petty and
NASCAR President Bill France, and selected Pepsi merchandise.
Pepsi is the Official Soft Drink of NASCAR (NASCAR).
FTC GIVES OK TO BARQ'S DEAL: Coca-Cola has won approval
from the FTC for its purchase of Barq's Inc., the manufacturer of
the nation's No. 2 brand of root beer (BLOOMBERG BUSINESS
NEWS/N.Y. TIMES, 8/1).




