Sources: Sprint Shelves NASCAR "Experience" Sprint Dropping NASCAR Title Sponsorship After '16 Coke, Hornets Renew Long-Term Deal France: No Major Changes Coming To Chase Charlotte Motor Speedway Removing 41,000 Seats Target Moves To Sponsor One IndyCar Entry SI Names Bumgarner Sportsman Of The Year Shanks, Lazarus Talk About Sharing NASCAR Rights Toyota's Venture Into NASCAR Still Paying Off SMT Conference Slide Show
SBD/1/Sponsorships Advertising Marketing
PEPSI HAS AUGUST RUSH; COCA-COLA/BARQ'S DEAL OK'D
Published August 1, 1995
Pepsi-Cola announced it will have a packaging "blitz" in August for an end-of-summer special. They will ship new 16-ounce "Slam Cans" of Pepsi, Diet Pepsi, and Mountain Dew to retail outlets. They will also team up with Time Warner for a new 30- can "Block Party" multi-pack with inserts offering more than $100 off certain Time Warner products, including CD-ROM versions of Sports Illustrated's Multimedia Almanac, and a subscription to SI for Kids (PepsiCo). FAST CARS, COLD DRINKS: At each NASCAR Winston Cup event, Pepsi is choosing one fan to win the Pepsi Fan Appreciation Award. Each winner receives a plaque signed by Richard Petty and NASCAR President Bill France, and selected Pepsi merchandise. Pepsi is the Official Soft Drink of NASCAR (NASCAR). FTC GIVES OK TO BARQ'S DEAL: Coca-Cola has won approval from the FTC for its purchase of Barq's Inc., the manufacturer of the nation's No. 2 brand of root beer (BLOOMBERG BUSINESS NEWS/N.Y. TIMES, 8/1).