NASCAR Hires Brent Dewar As COO Verizon Looks To Expand Mobile Sports Content Mohr Roasts Patrick, Others At NASCAR Banquet 'Dega To Remove Allison Grandstand France Trying To Improve NASCAR Product MMF: Ways To Attract A New Audience Rick Allen Named NBC's Lead NASCAR Voice MMF: Compelling Digital Content A Necessity NBC Adds Jeff Burton As NASCAR Analyst MMF: Johnson Reflects On Early Days Of His Brand
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PEPSI HAS AUGUST RUSH; COCA-COLA/BARQ'S DEAL OK'D
Published August 1, 1995
Pepsi-Cola announced it will have a packaging "blitz" in August for an end-of-summer special. They will ship new 16-ounce "Slam Cans" of Pepsi, Diet Pepsi, and Mountain Dew to retail outlets. They will also team up with Time Warner for a new 30- can "Block Party" multi-pack with inserts offering more than $100 off certain Time Warner products, including CD-ROM versions of Sports Illustrated's Multimedia Almanac, and a subscription to SI for Kids (PepsiCo). FAST CARS, COLD DRINKS: At each NASCAR Winston Cup event, Pepsi is choosing one fan to win the Pepsi Fan Appreciation Award. Each winner receives a plaque signed by Richard Petty and NASCAR President Bill France, and selected Pepsi merchandise. Pepsi is the Official Soft Drink of NASCAR (NASCAR). FTC GIVES OK TO BARQ'S DEAL: Coca-Cola has won approval from the FTC for its purchase of Barq's Inc., the manufacturer of the nation's No. 2 brand of root beer (BLOOMBERG BUSINESS NEWS/N.Y. TIMES, 8/1).