NASCAR Broadcaster Steve Byrnes Dies At 56 "Rev The Vote" Targets NASCAR Fans PepsiCo Swoops In For Five-Year NBA Deal MLS Signs Multiyear Deal With Coca-Cola FanVision Extends NASCAR Sponsorship Coke, Toshiba Sign On As Vegas Arena Partners Coke Debuts Drinkable Ad During Final Four Denny's Inks Denny Hamlin To Deal Joe Gibbs Addresses Brain-Function Issues Of Son Furniture Row Racing Looking For Primary Sponsor
Upcoming Conferences and Events
SBD/1/Sponsorships Advertising Marketing
PEPSI HAS AUGUST RUSH; COCA-COLA/BARQ'S DEAL OK'D
Published August 1, 1995
Pepsi-Cola announced it will have a packaging "blitz" in August for an end-of-summer special. They will ship new 16-ounce "Slam Cans" of Pepsi, Diet Pepsi, and Mountain Dew to retail outlets. They will also team up with Time Warner for a new 30- can "Block Party" multi-pack with inserts offering more than $100 off certain Time Warner products, including CD-ROM versions of Sports Illustrated's Multimedia Almanac, and a subscription to SI for Kids (PepsiCo). FAST CARS, COLD DRINKS: At each NASCAR Winston Cup event, Pepsi is choosing one fan to win the Pepsi Fan Appreciation Award. Each winner receives a plaque signed by Richard Petty and NASCAR President Bill France, and selected Pepsi merchandise. Pepsi is the Official Soft Drink of NASCAR (NASCAR). FTC GIVES OK TO BARQ'S DEAL: Coca-Cola has won approval from the FTC for its purchase of Barq's Inc., the manufacturer of the nation's No. 2 brand of root beer (BLOOMBERG BUSINESS NEWS/N.Y. TIMES, 8/1).