SBD/1/Sponsorships Advertising Marketing

PEPSI HAS AUGUST RUSH; COCA-COLA/BARQ'S DEAL OK'D

     Pepsi-Cola announced it will have a packaging "blitz" in
August for an end-of-summer special.  They will ship new 16-ounce
"Slam Cans" of Pepsi, Diet Pepsi, and Mountain Dew to retail
outlets.  They will also team up with Time Warner for a new 30-
can "Block Party" multi-pack with inserts offering more than $100
off certain Time Warner products, including CD-ROM versions of
Sports Illustrated's Multimedia Almanac, and a subscription to SI
for Kids (PepsiCo).
     FAST CARS, COLD DRINKS:  At each NASCAR Winston Cup event,
Pepsi is choosing one fan to win the Pepsi Fan Appreciation
Award.  Each winner receives a plaque signed by Richard Petty and
NASCAR President Bill France, and selected Pepsi merchandise.
Pepsi is the Official Soft Drink of NASCAR (NASCAR).
     FTC GIVES OK TO BARQ'S DEAL:  Coca-Cola has won approval
from the FTC for its purchase of Barq's Inc., the manufacturer of
the nation's No. 2 brand of root beer (BLOOMBERG BUSINESS
NEWS/N.Y. TIMES, 8/1).
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