Mortensen Cancels Appearance On WEEI NFLPA Planning To File Special Injunction In Brady Case Dez Bryant Praises Roc Nation's Mentorship Jax Mayor Wants Financial Assurance For Shipyards Stephen Ross To Be More Active With Dolphins Stephen Jones Emerging As Face Of Cowboys Packers-Jags Will Not Move To London In '16 NFL Training Camp Notes Bears Change Training Camp Media Policies Judge Orders Brady Lawsuit To Be Heard In N.Y.
SBD/1/Sponsorships Advertising Marketing
Published August 1, 1995
Opel will provide the official cars of the 1998 World Cup as they have extended their relationship with FIFA as an Official Sponsor for the next three years (FIFA NEWS).... Timex is sponsoring a film on extreme whitewater kayaking and an Expedition Team to promote its new line of outside watches. The film will feature Tommy Moe (Timex Sports).... Dorna USA has signed two deals to provide their AdTime signage systems at collegiate men's basketball events. Dorna signed with Kemper Sports Marketing and ESPN for use of their AdTime signage system at the Maui Invitiation tournament held in November, and with Arizona State for at all home men's basketball games (Dorna USA)...."NFL Prime Monday" had a feature on Deion Sanders' new commercial for Sega. The report noted Sanders is replacing Joe Montana as a spokesperson for the company. The cover of Sega's football game will have Sanders in five different uniforms from the 49ers, Broncos, Dolphins, Cowboys and Eagles (ESPN, 7/31). In Boston, Peter Gammons writes that Sanders told his former Reds teammates that the 49ers were preparing a long-term deal for him. With the Giants attendance up this week, Gammons writes, "there's a feeling that Bay-Area Sega and M.C. Hammer's record company will keep Sanders playing for the two San Francisco teams" (BOSTON GLOBE, 7/30). ....CNBC's Ted David reported on the licensing industry, saying it contributes nearly $70B each year to the retail sales volume of goods and services in the U.S. (CNBC, 7/31).