Turner Sports Reinstates Greg Anthony LeBron Praised For Role In Apatow's "Trainwreck" NBA Free Agency Begins With Money Flying Steph Curry Tops In NBA Jersey Sales NYC FC Signs Beverage, Snacks Deal With PepsiCo Iguodala Settling In To Role With Twice CAA Sports Reps First Two NBA Draft Picks Ressler Will Have Final Say For Hawks Oubre Jr. Leads NBA Draft Fashion Knicks Rebuild Begins With Porzingis Pick
SBD/1/Sponsorships Advertising Marketing
AT&T LAUNCHES FIRST SPONSORSHIP OF DREAM TEAM
Published August 1, 1995
Olympic sponsor AT&T will be the first of 13 sponsors to launch a Dream Team promo, according to Michael Hiestand of USA TODAY. Beginning August 14, AT&T will distribute rubber outdoor basketballs to consumers buying $50 of AT&T products. Hiestand writes, "Something to watch: Potential conflicts between Dream sponsors and players' individual ad deals." Ten of the 13 sponsors can use players if they are introduced in the team context, but "one potential snafu: Shaquille O'Neal, a.k.a. Mr. Pepsi, showing up even fleetingly" in a Coca-Cola promo (USA TODAY, 8/1). In Washington, columnist Tony Kornheiser criticizes the Dream Team selection process under the header, "Once is a Dream, Twice is a Marketing Reality." Kornheiser: "Cleary, USA Basketball, a wholly owned subsidiary of the NBA, sought to field a team that will put the kindest, gentlest face on U.S. pro basketball --- to make it easier to sell time shares in the NBA around the world" (WASHINGTON POST, 8/1).