LSED OKs Upgrades For Saints, Pelicans Hornets, Clips To Play Preseason Games In China Jazz Purchase D-League Affiliate Pistons' App Interacts With In-Arena Devices Warriors Pulling Some Tix From Brokers, StubHub Hornets Ink Multiyear Deal With Diageo Could Warriors Share New Arena With Sharks? Bucks Owners Likely Won't Go Beyond Arena Pledge Jazz Unaffected By Miller Family Changes Under Armour, Nike Could Grab NBA
Upcoming Conferences and Events
SBD/1/Sponsorships Advertising Marketing
AT&T LAUNCHES FIRST SPONSORSHIP OF DREAM TEAM
Published August 1, 1995
Olympic sponsor AT&T will be the first of 13 sponsors to launch a Dream Team promo, according to Michael Hiestand of USA TODAY. Beginning August 14, AT&T will distribute rubber outdoor basketballs to consumers buying $50 of AT&T products. Hiestand writes, "Something to watch: Potential conflicts between Dream sponsors and players' individual ad deals." Ten of the 13 sponsors can use players if they are introduced in the team context, but "one potential snafu: Shaquille O'Neal, a.k.a. Mr. Pepsi, showing up even fleetingly" in a Coca-Cola promo (USA TODAY, 8/1). In Washington, columnist Tony Kornheiser criticizes the Dream Team selection process under the header, "Once is a Dream, Twice is a Marketing Reality." Kornheiser: "Cleary, USA Basketball, a wholly owned subsidiary of the NBA, sought to field a team that will put the kindest, gentlest face on U.S. pro basketball --- to make it easier to sell time shares in the NBA around the world" (WASHINGTON POST, 8/1).