SBD/7/Sports Media

MEDIA NOTES

     Today is the deadline for bids for John Labatt Ltd.'s
broadcast assets and "sources predict Alliance Communications
Corp. will emerge closest to Interbrew S.A.'s $630 million asking
price." The Alliance bid is backed by TCI's Liberty Media
(FINANCIAL POST, 7/7)....During the first half of 1995, GOLF FOR
WOMEN saw ad-page gains of 24% over last year, while RUNNERS
WORLD and TENNIS lost 13% and 11%, respectively (WALL STREET
JOURNAL, 7/7).
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