SBD/6/Sports Media


     In Vancouver, Alex Strachan writes, "Nearly two million
viewers in Canada watched [playoff] hockey on CBC, while 3.5
million viewers in the U.S. watched hockey on Fox.  Given the
difference in the number of potential viewers in the two
countries, that has to be a reality check for executives who
believe hockey's salvation lies with the American television
audience (Vancouver SUN, 7/6)...."An ESPN mix-up" yesterday
caused many Southern CA viewers to miss the first two innings of
the Dodger-Braves game featuring Hideo Nomo, "although it is
unclear why the unscheduled blackout occured."  ESPN had been
running Nomo promo's for several days, but "viewers initially got
the alternate game, San Francisco at Cincinnati."  ESPN
spokesperson Chris LaPlaca:  "We're just as upset as anyone else"
(L.A. TIMES, 7/6).... This week's SI features an article by
Austin Murphy who bunkered himself in a room at The Bay Hill Club
and Lodge in Orlando and watched the Golf Channel for "48
straight hours."  Murphy:  "I am not the Golf Channel's target
audience, that's my problem.  The station's programming is aimed
at the kind of person who is apt to liken a golf course to a
cathedral. ... It is for the best, I think, that my room contains
no minibar" (SI, 7/10).... SportsChannel Florida has reached an
agreement with Creative Sports to carry Univ. of Miami men's
basketball, as well as 30 to 40 football and basketball games
from the Big East, Big 10, Big 12, and Conference USA
SUBCRIBERS:  Later this year, a new venture called "Juno" will
provide free electronic mail service to anyone with access to a
personal computer and a modem (SAN JOSE MERCURY NEWS, 7/6).
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