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"BEISBOL" HAS BEEN VERY, VERY GOOD TO ME
Published July 6, 1995
This past Tuesday marked the launch of "Hispanos en el Beisbol," the first monthly magazine geared to the Hispanic community. Louis Cepeda and Carlos Bido, the Rockies' play-by- play announcer on Spanish-language radio, are the paper's publishers. "Hispanos en el Beisbol" will focus on Latino players in MLB and be published year-round, according to Hank Caltabiano of the Hispanic Marketing Group, Inc., a Denver ad firm "producing the tabloid." Every article in the newspaper appears in both Spanish and English. Hispanic Marketing Group "produced 20,000 copies of the first issue, which will be distributed free at Coors Field and in stores and restaurants primarily in Hispanic neighborhoods in metro Denver." Early advertisers include the Rockies, Coors Brewing, the Denver Rapid Transit District, and Auto Accessories Mexico (Jeffrey Leib, DENVER POST, 7/5).