SBD/6/Sports Media

"BEISBOL" HAS BEEN VERY, VERY GOOD TO ME

     This past Tuesday marked the launch of "Hispanos en el
Beisbol," the first monthly magazine geared to the Hispanic
community.  Louis Cepeda and Carlos Bido, the Rockies' play-by-
play announcer on Spanish-language radio, are the paper's
publishers.  "Hispanos en el Beisbol" will focus on Latino
players in MLB and be published year-round, according to Hank
Caltabiano of the Hispanic Marketing Group, Inc., a Denver ad
firm "producing the tabloid."  Every article in the newspaper
appears in both Spanish and English.  Hispanic Marketing Group
"produced 20,000 copies of the first issue, which will be
distributed free at Coors Field and in stores and restaurants
primarily in Hispanic neighborhoods in metro Denver."  Early
advertisers include the Rockies, Coors Brewing, the Denver Rapid
Transit District, and Auto Accessories Mexico (Jeffrey Leib,
DENVER POST, 7/5).
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Colorado Rockies, MLB, Media

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