SBD/6/Sports Media

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         This past Tuesday marked the launch of "Hispanos en el
    Beisbol," the first monthly magazine geared to the Hispanic
    community.  Louis Cepeda and Carlos Bido, the Rockies' play-by-
    play announcer on Spanish-language radio, are the paper's
    publishers.  "Hispanos en el Beisbol" will focus on Latino
    players in MLB and be published year-round, according to Hank
    Caltabiano of the Hispanic Marketing Group, Inc., a Denver ad
    firm "producing the tabloid."  Every article in the newspaper
    appears in both Spanish and English.  Hispanic Marketing Group
    "produced 20,000 copies of the first issue, which will be
    distributed free at Coors Field and in stores and restaurants
    primarily in Hispanic neighborhoods in metro Denver."  Early
    advertisers include the Rockies, Coors Brewing, the Denver Rapid
    Transit District, and Auto Accessories Mexico (Jeffrey Leib,
    DENVER POST, 7/5).

    Print | Tags: Colorado Rockies, MLB, Media

         "Making a second effort within 10 years to produce a
    universally acknowledged world champion," HBO Sports is
    negotiating with Riddick Bowe, Lennox Lewis, George Foreman,
    Michael Moorer, Evander Holyfield, Herbie Hide, Ray Mercer, and
    Tommy Morrison "for a big-money tournament to start in October"
    and end in June 1996.  All the fighters HBO seeks to sign are
    current or former champs of the WBC, WBA, IBF, or WBO, and "none
    is under contract to promoter Don King."  HBO Sports President
    Seth Abraham "said the seven-fight tournament would generate $75
    million-$100 million in television rights fees" and that he "was
    confident the tournament would take place."  Abraham:  "We're
    very far down the road.  The fight community responds to two
    things:  money and money, and everything else is tied for last
    place."  More Abraham:  "The fans don't really care about the
    organizations anymore.  Their champions don't mean anything. ...
    No longer is the No. 1 the best fighter.  He is now the best
    politically connected" (AP/ATLANTA CONSTITUTION, 7/6).  Abraham
    did note, "A signed contract is only the first round of
    negotiation" (THE DAILY).
         EARLY REAX:  In this morning's Baltimore SUN, Milton Kent
    says HBO's move "is a brilliant one, on two counts."  Kent:
    "First, it has arranged a solid block of programming with
    fighters the public wants to see.  More importantly, the network
    will assure itself a piece of the [Mike] Tyson gravy train at the
    tournament's end, since the winner will have some form of title"
    (BALTIMORE SUN, 7/6).

    Print | Tags: HBO, Media

         In Vancouver, Alex Strachan writes, "Nearly two million
    viewers in Canada watched [playoff] hockey on CBC, while 3.5
    million viewers in the U.S. watched hockey on Fox.  Given the
    difference in the number of potential viewers in the two
    countries, that has to be a reality check for executives who
    believe hockey's salvation lies with the American television
    audience (Vancouver SUN, 7/6)...."An ESPN mix-up" yesterday
    caused many Southern CA viewers to miss the first two innings of
    the Dodger-Braves game featuring Hideo Nomo, "although it is
    unclear why the unscheduled blackout occured."  ESPN had been
    running Nomo promo's for several days, but "viewers initially got
    the alternate game, San Francisco at Cincinnati."  ESPN
    spokesperson Chris LaPlaca:  "We're just as upset as anyone else"
    (L.A. TIMES, 7/6).... This week's SI features an article by
    Austin Murphy who bunkered himself in a room at The Bay Hill Club
    and Lodge in Orlando and watched the Golf Channel for "48
    straight hours."  Murphy:  "I am not the Golf Channel's target
    audience, that's my problem.  The station's programming is aimed
    at the kind of person who is apt to liken a golf course to a
    cathedral. ... It is for the best, I think, that my room contains
    no minibar" (SI, 7/10).... SportsChannel Florida has reached an
    agreement with Creative Sports to carry Univ. of Miami men's
    basketball, as well as 30 to 40 football and basketball games
    from the Big East, Big 10, Big 12, and Conference USA
    (SportsChannel Florida)....ATTENTION SPORTS BUSINESS DAILY
    SUBCRIBERS:  Later this year, a new venture called "Juno" will
    provide free electronic mail service to anyone with access to a
    personal computer and a modem (SAN JOSE MERCURY NEWS, 7/6).

    Print | Tags: Atlanta Braves, CBC, ESPN, Sports Illustrated, Media, Walt Disney

         Next Tuesday's MLB All-Star Game on ABC "has generated
    robust sales of commercial time despite sagging attendance at
    ball parks" and the dissolution of The Baseball Network,
    according to the AP's Skip Wollenberg.  Sales by TBN have hit
    about $18M -- up 24% from the estimated $14.5M generated from ad
    sales on '94 Game.  Wollenberg writes, "Ad buyers say a resurgent
    advertising marketplace and the lack of competing sports
    showcases such as the Olympics helped baseball overcome the
    legacy of unresolved labor problems, at least for one game"
    (AP/TORONTO STAR, 7/6).
         WHAT'S NEXT?:  Wollenberg also says "advertisers will be
    watching" the ratings for sign of fan disenchantment already
    evident in the 23% decline (through July 4) in average attendance
    at MLB parks.  Ratings for MLB's All-Star Game have risen in each
    of the past two seasons (AP/TORONTO STAR/AP, 7/6).  Arnold Chase
    of Vitt Media International says MLB has benefited from its
    multiyear contracts with "big advertisers like Anheuser-Busch,
    General Motors, Toyota, and MCI on the All-Star Game," but is
    cautious about the rest of the season.  Chase:  "Baseball has
    major problems after the All-Star Game.  Most local market
    baseball is going begging" (AP/WASHINGTON TIMES, 7/6).
         ON THE RADIO:  CBS Radio Networks carry three MLB games each
    week, "but advertising is down, as are the number of stations
    carrying [baseball], to 275 from 300 a year ago."  Bob Kipperman,
    GM of CBS Radio:  "A number of advertisers have put their money
    in other areas" (AP/Balto SUN, 7/6).

    Print | Tags: ABC, Anheuser Busch, CBS, General Motors, MLB, Media, Toyota, Viacom, Walt Disney
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