Nats, Astros Submit Plans For Spring Training Home Nike Close To Taking Over NBA Apparel Rights Nike Debuts New Spot For Female Ad Campaign Mets Ticket Sales Brisk For Harvey's Return Is Nationals Getting ASG A Shot To Orioles? New Nike Spot Explores Tiger's Influence On Rory Nats To Celebrate 10 Years In DC This Season Nike Signs Gatlin To Sponsorship Deal Nike Helped UT Evaluate "Lady Vols" Branding Nike Benefiting From "Athleisure" Trend
Upcoming Conferences and Events
SBD/6/Sponsorships Advertising Marketing
WILL TENNIS CHIC BECOME MAINSTREAM FASHION?
Published July 6, 1995
Annie Bergen examined trends in tennis fashion on "Bloomberg Business News" this morning. Bergen noted the popularity of Agassi's colorful, non-traditional tennis clothing, Mary Pierce's Nike tennis dresses and the Jensen brothers, known for their antics and clothing and who have recently signed a deal with Adidas. Bllomberg's Bergen: "Challenging the tennis status quo has become the marketing strategy of the '90's and it's working. ... Historically casual wear has evolved into tennis clothing, but now for the first time, it's tennis that's impacting the larger world of fashion" (PBS, 7/6).