Ole Miss, Nike Extend Apparel Deal USATF's Nike Rule Relaxed At Worlds Arizona To Only Take In $500K From Nike Extension Brands Activating Around U.S. Open Across N.Y. Nike Dragged Into Armstrong-Gov't Dispute Clemson Extends Apparel Deal With Nike Nike, Adidas Continue Shoe Push In Asia Nationals-Astros Spring Training Site Approved Nike To Open All-Jordan Store In Chicago Michigan FB To Don Jumpman Logo
SBD/6/Sponsorships Advertising Marketing
WILL TENNIS CHIC BECOME MAINSTREAM FASHION?
Published July 6, 1995
Annie Bergen examined trends in tennis fashion on "Bloomberg Business News" this morning. Bergen noted the popularity of Agassi's colorful, non-traditional tennis clothing, Mary Pierce's Nike tennis dresses and the Jensen brothers, known for their antics and clothing and who have recently signed a deal with Adidas. Bllomberg's Bergen: "Challenging the tennis status quo has become the marketing strategy of the '90's and it's working. ... Historically casual wear has evolved into tennis clothing, but now for the first time, it's tennis that's impacting the larger world of fashion" (PBS, 7/6).