Wieters Latest Boras Client To Sign With Nats Nike Uses Davis For ASG Weekend "Equality" Ads Players Praise New Ballpark Of The Palm Beaches Nike Launches Equality Initiative Nike, Adidas Battling For British Soccer Teens Nike Shifts Approach To Sponsorship As NBA Evolves Nationals Deny Payroll-Spring Training Connection Nike Will Not Include Sleeves On NBA Jerseys J.C. Penney, Kohl's Going Big On Activewear Nike Makes Batch Of LeBron 14's For Early Release
SBD/6/Sponsorships Advertising Marketing
WILL TENNIS CHIC BECOME MAINSTREAM FASHION?
Published July 6, 1995
Annie Bergen examined trends in tennis fashion on "Bloomberg Business News" this morning. Bergen noted the popularity of Agassi's colorful, non-traditional tennis clothing, Mary Pierce's Nike tennis dresses and the Jensen brothers, known for their antics and clothing and who have recently signed a deal with Adidas. Bllomberg's Bergen: "Challenging the tennis status quo has become the marketing strategy of the '90's and it's working. ... Historically casual wear has evolved into tennis clothing, but now for the first time, it's tennis that's impacting the larger world of fashion" (PBS, 7/6).