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WILL TENNIS CHIC BECOME MAINSTREAM FASHION?

Published July 6, 1995

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     Annie Bergen examined trends in tennis fashion on "Bloomberg
Business News" this morning.  Bergen noted the popularity of
Agassi's colorful, non-traditional tennis clothing, Mary Pierce's
Nike tennis dresses and the Jensen brothers, known for their
antics and clothing and who have recently signed a deal with
Adidas.  Bllomberg's Bergen:  "Challenging the tennis status quo
has become the marketing strategy of the '90's and it's working.
... Historically casual wear has evolved into tennis clothing,
but now for the first time, it's tennis that's impacting the
larger world of fashion" (PBS, 7/6).
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