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SPONSORS LOOK TO SCORE DURING ALL STAR FAN-FEST IN DALLAS
Published July 6, 1995
Businesses are using MLB's five-day, All-Star FanFest to reach thousands of consumers, according to Kathryn Hopper in this morning's FORT WORTH STAR-TELEGRAM. MLB has "recruited 35 sponsors that paid between $60,000 and $120,000 to parade their names before an expected 100,000 to 150,000 people." FanFest organizer Gail Hunter said the corporate sponsorship and booth fees help offset the $4M it costs to put on the event. David Ball, who was in charge of signing up sponsors, said doing so was more difficult this year due to the strike, but "there's no other (major team) sport playing now, and it's an important time of the year to move products." Sponsors range from Coca-Cola to local food stores, while Majestic Athletic Wear, a PA-based apparel company has been a sponsor for several years. Peggy Edwards, VP Marketing at Majestic, said the sponsorship has been a "good investment": "It's so interactive. The fans really get involved" (FORT WORTH STAR-TELEGRAM, 7/6).