SBD/6/Sponsorships Advertising Marketing

SONICS NEW LOGO AND UNIFORM A SECRET TILL TODAY'S SHOWCASE

     The Sonics' new logo and color scheme "will remain in an
office safe until noon today, when the team will unveil its first
new logo since 1975," according to Jim Moore in this morning's
SEATTLE POST-INTELLIGENCER.  The new colors are not known, but
one source says they are "expected to be forest green and
maroon."  This will be the fifth logo change, but the first major
color change, in the team's history.  The old logo featured the
Seattle skyline against a basketball, with the new one
"dramatically, but not radically, different."  Kim Cleworth,
VP/Marketing for Ackerley Commun., the Sonics' owner, said the
team "wanted to focus on something that felt local and in keeping
with the tradition of Seattle" (SEATTLE POST-INTELLIGENCER, 7/6).
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