SBD/6/Sponsorships Advertising Marketing
SONICS NEW LOGO AND UNIFORM A SECRET TILL TODAY'S SHOWCASE
Published July 6, 1995
The Sonics' new logo and color scheme "will remain in an office safe until noon today, when the team will unveil its first new logo since 1975," according to Jim Moore in this morning's SEATTLE POST-INTELLIGENCER. The new colors are not known, but one source says they are "expected to be forest green and maroon." This will be the fifth logo change, but the first major color change, in the team's history. The old logo featured the Seattle skyline against a basketball, with the new one "dramatically, but not radically, different." Kim Cleworth, VP/Marketing for Ackerley Commun., the Sonics' owner, said the team "wanted to focus on something that felt local and in keeping with the tradition of Seattle" (SEATTLE POST-INTELLIGENCER, 7/6).