MARKETPLACE ROUND-UP

     The NBA's Jam Session has been in New Haven, CT, for the
past week during the Special Olympics.  The Jam Session,
presented by Dollar Rent A Car, will run through Saturday with
Rebecca Lobo, Charles Smith, and Nate Archibald scheduled to
appear (NBA)....PepsiCo has introduced 7Up Plus Orange in
Germany.  Pepsi did not say if it will introduce the brand in
other markets (AD AGE ONLINE, 7/6)....The Sports Foundation of
Pinellas County, FL, is profiled by the TAMPA TRIBUNE.  Mike
Davenport and Bill Johnson led the movement to create a sports
commission to bring events to the area.  Among the events they
have secured: 1999 Final Four, NBA exhibition games this fall,
and an LPGA Tour event (Tom Jones, TAMPA TRIBUNE, 7/6)...World
Sports and Marketing of Orlando is participating in the ESPN
"Extreme Games" and was in charge of producing four of the nine
events (World Sports and Marketing)....Chevy First Team Dealers
will present the Justin World Bull Riding Championship from
August 18-20 at The Summit in Houston (Summit).