Disney Chair & CEO Bob Iger Extends Contract ESPN Films Promotes Geist, Inks Edelman Deal Sacramento, Kings To Refinance '97 Arena Loan Former Bulls GM Krause Passes Away At 77 LeBron Says Issue Of Resting Players Is About Him Jazz Upgrading Plastic Seats At Arena Silver Issues Memo To Teams On Resting Stars Adam Silver Voices Himself On "The Simpsons" NBA Calls Cavs To Complain About Sitting Stars ESPN Tries To Stay Strong In Changing Landscape
SBD/6/Sponsorships Advertising Marketing
Published July 6, 1995
The NBA's Jam Session has been in New Haven, CT, for the past week during the Special Olympics. The Jam Session, presented by Dollar Rent A Car, will run through Saturday with Rebecca Lobo, Charles Smith, and Nate Archibald scheduled to appear (NBA)....PepsiCo has introduced 7Up Plus Orange in Germany. Pepsi did not say if it will introduce the brand in other markets (AD AGE ONLINE, 7/6)....The Sports Foundation of Pinellas County, FL, is profiled by the TAMPA TRIBUNE. Mike Davenport and Bill Johnson led the movement to create a sports commission to bring events to the area. Among the events they have secured: 1999 Final Four, NBA exhibition games this fall, and an LPGA Tour event (Tom Jones, TAMPA TRIBUNE, 7/6)...World Sports and Marketing of Orlando is participating in the ESPN "Extreme Games" and was in charge of producing four of the nine events (World Sports and Marketing)....Chevy First Team Dealers will present the Justin World Bull Riding Championship from August 18-20 at The Summit in Houston (Summit).