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SBD/6/Sponsorships Advertising Marketing
GRAND PRIX DU MARDI GRAS HOPES TO HAVE TITLE SPONSOR SOON
Published July 6, 1995
Having been shelved since '93, New Orleans' Grand Prix du Mardi Gras "is back," with race Exec Dir Earl Fannin promising, "This is a new group, with greater dedication and commitment in terms of marketing and promotion and delivering value to spectators and sponsors." While the $400,000 raised from Exxon, Southwest Airlines, Budget Rent a Truck, and WCKW-FM is three times more than the amount raised for earlier runnings, Fannin hopes to double that amount when he secures a title sponsor for the $1.6M event. The Grand Prix is being organized by Crescent City Motorsports and will be co-promoted by the Tampa-based International Motor Sports Association. ESPN and ESPN2 will run seven hours of delayed coverage on October 29 and November 1 (Tawn Parent, NEW ORLEANS CITY BUSINESS, 7/3-9).