COMPANY WATCH: COORS SLUMPS, COKE SIGNS UP, REEBOK PROFILE

     In the current FORTUNE, Eric Schonfeld writes that "about
the only thing Adolph Coors can do to make Wall Street change its
tepid outlook on the stock is, as one industry observer puts it,
'discover a cure for cancer.'"  Second quarter earnings per share
fell $.40 from $.63 during the same period last year.  "Costlier
aluminum cans and stiffer pricing are guzzling profits."  Coors
is "a distant third behind" A-B, and Miller in an industry
"unlikely to grow more than 1% this year," and Beer Marketer's
Insight reports that Coors' market share has remained "stalled"
at 10%.  Schonfeld: "Coors needs a hit" (FORTUNE, 7/27).
     COKE SIGNS A BLOCKBUSTER:  Blockbuster Entertainment has
formed an agreement for exclusive rights to Coca-Cola soft drinks
at all Blockbuster Entertainment locations worldwide for a five-
year period (AD AGE ONLINE, 7/6).
     REEBOK: Reebok is the focus of USA TODAY's "Company
Spotlight."  Although the company has "been caught flat-footed in
the athletic shoe market," Liz Green writes that "shoes will be
introduced at a faster pace and tie with Reebok apparel lines to
create a stronger retail presence."  While trying to cut costs,
Reebok acknowledges the need to spend more on ads and product
development (USA TODAY, 7/6).