Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage NHL Rangers' Sather Passes GM Torch To Gorton Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Bettman, Coyotes Deny N.Y. Post Report Media Notes
Published July 5, 1995
Richard Sandomir describes Monday's simultaneous coverage of Wimbledeon by NBC and HBO as "absolutely fabulous ... but flipping between them could get you unstuck in time, endeavoring to discover what's live, almost live or taped." The networks did not compete with live coverage as at all times during the three- hour cross-over, one was broadcasting taped matches (N.Y. TIMES, 7/4). HBO's average national rating for their first four Wimbledon broadcasts is up 78%, with a 1.6 rating and a 5 share. Last year, they averaged a .9 rating and a 3 share. The network's prime time evening highlight show is averaging a 2.1/4 (HBO).... Thomson Consumer Electronics is committing over $3M to an advertising campaign for its RCA DSS system (Thomson)....The Jaguars and Bullseye Marketing, a division of the FLORIDA TIMES- UNION, are combining to produce a weekly official team newspaper. The "Jaguars Inside Report" will include game stories, analysis and features (Jaguars)....MSG network has reached an agreement to add its coverage to the DirecTV regional sports network package (MSG)....Mike Tyson's comeback fight August 19 could reach 1 million buys and challenge the 4-year old PPV-TV record of Evander Holyfield and George Foreman. That fight was purchased by 1.36M homes, and grossed $48.9M (WASHINGTON TIMES, 7/1)....A consortium of 59 companies are planning to change the Internet's most popular software, making it possible to create rating systems similar to those used in the film and video game industries (N.Y. TIMES, 7/3)....Two TV stations in Dallas are going through an affiliate switch, and, if similar to the affiliate switch in Atlanta, ratings and revenue for the new Fox and WB affiliates will drop, while those for the new CBS affiliate will rise, "at least at first" (DALLAS MORNING NEWS, 7/2)....NHL Commissioner Gary Bettman likes the Foxbots: "I've heard stories about kids coming to games and asking when they were going to see the robots. Part of our future and one of the reasons I believe this sport is going to be so strong is we're doing phenomenally with kids" (Hamilton SPECTATOR, 7/5).... Microsoft is making contingency plans to cope with any Justice Dept. move to separate the company's proposed on-line computer service from its Windows 95 operating system (WALL STREET JOURNAL, 7/3).