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L.A. STADIUMS GO TO GREAT LENGTHS TO BE NOTICED BY NFL
Published July 31, 1995
In an effort to fill the void left by the departure of the Raiders and Rams, the Coliseum and Rose Bowl are taking "dramatic steps" to "regain their lost glory," according to Tim Trepany of the L.A. DAILY NEWS. At the Coliseum, a $60,000 marketing campaign directed at NFL owners is being planned. They are also "close to sealing a deal" that would provide financing for 41 new luxury boxes. A "major part" of the Coliseum's campaign will be a video to "emphasize the history of the building and show that violence at the stadium was unique to Raiders games." The Rose Bowl is also "entering the sweepstakes" to become home to the next L.A. football team. Pasadena officials have hired a "heavyweight corporate lawyer" to negotiate with the league and have hired sports architecture firm, HOK, to draw up plans to replace the bowl's bench seating with theater-style seats, install two new scoreboards and a video board, and build new restrooms and concessions stands. But stadium competition in the L.A. area "figures to be stiff." Besides each other, the two venues can "expect to do be doing battle" with Orange County's Anaheim Stadium, as well as a Disney- proposed stadium (L.A. DAILY NEWS, 7/28). Asked what L.A. must do to attract another team, St. Louis' FANS Inc. Chair Thomas Eagleton said, "L.A. won't get football just because it's L.A. We have poisoned the well; we are the new asking price of poker. Anybody that's talking about a deal is asking for a St. Louis-like deal" (T.J. Simers, L.A. TIMES, 7/30). The L.A. situation is also featured in BUSINESS WEEK's "In Business This Week" column (8/7 issue).