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INAUGURAL ISSUE OF ESPN MAGAZINE HITS STANDS AUGUST 1
Published July 27, 1995
"ESPN Pro Football 95," the first of four "special interest sports magazines" to be published under the ESPN-Heart umbrella title, ESPN Total Sports, hits the newsstands on August 1. The magazine, with a nationwide distribution of 500,000, was developed under the editorial leadership of Gary Hoenig, former sports editor of the Washington Star. Contributing writers include Mitch Albom of the Detroit Free Press, Chris Berman, Tom Jackson and Skip Bayless of ESPN, Mark Bowden of the Philadelphia Inquirer, Tony Kornheiser of the Washington Post, Scott Ostler of the San Francisco Chronicle and Richard Sandomir of the New York Times. The magazine features Steve Young on its national cover, with other top QBs on regional covers -- Troy Aikman (mid- and southwest), Drew Bledsoe (northeast), Kerry Collins and Dan Marino (southeast). The next issues from ESPN Total Sports hit newsstands on October 10, November 14 and December 26. The cost for a full-page, full-color ad was $17,500, with black and white for $12,800 (Hearst/ESPN).