SBD/27/Sports Media

INAUGURAL ISSUE OF ESPN MAGAZINE HITS STANDS AUGUST 1

     "ESPN Pro Football 95," the first of four "special interest
sports magazines" to be published under the ESPN-Heart umbrella
title, ESPN Total Sports, hits the newsstands on August 1.  The
magazine, with a nationwide distribution of 500,000, was
developed under the editorial leadership of Gary Hoenig, former
sports editor of the Washington Star.  Contributing writers
include Mitch Albom of the Detroit Free Press, Chris Berman, Tom
Jackson and Skip Bayless of ESPN, Mark Bowden of the Philadelphia
Inquirer, Tony Kornheiser of the Washington Post, Scott Ostler of
the San Francisco Chronicle and Richard Sandomir of the New York
Times.  The magazine features Steve Young on its national cover,
with other top QBs on regional covers -- Troy Aikman (mid- and
southwest), Drew Bledsoe (northeast), Kerry Collins and Dan
Marino (southeast).  The next issues from ESPN Total Sports hit
newsstands on October 10, November 14 and December 26.  The cost
for a full-page, full-color ad was $17,500, with black and white
for $12,800 (Hearst/ESPN).
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