CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets NFL Viewership Down Among Older Viewers
THE BASEBALL NETWORK CONTINUES TO LAG BEHIND '94
Published July 26, 1995
The Baseball Network's regionalized coverage on Monday drew a 7.2 rating, a 13% drop from a year ago. Through three regular- season games on ABC, TBN is averaging a 6.5, down 14% from '94 (Michael Hiestand, USA TODAY, 7/26). COSTAS KEEPS UP THE HEAT: Bob Costas continued his barrage against the present leadership of baseball. Costas called TBN a "horrible idea. ... It just shows you the game you would ordinarily see anyway in a silly hodgepodge that does nothing to promote baseball as a national sport." Costas said that owners over-reacted when they dropped the "Game of the Week," noting that at the time they had the "second-most-powerful television vehicle in all of sports, unless you count the Olympics." Costas: "They bastardized their entire regular season and playoff format in an effort to create another round of playoffs that most of the country won't even see. They sold their souls to television. It's obvious that all sports are willing to prostitute themselves to television, but baseball turned out to be a cheap prostitute" (Milton Kent, Baltimore SUN, 7/26).